Who Are The Pookie Couple? Campbell And Jett Hunt-Puckett's 'Fire' Outfit Check TikToks Explained

The internet's new favorite obsession is an oddly endearing couple from Atlanta, Georgia. Sometimes only known as the Pookie Couple thanks to their preferred term of endearment for each other, Jeff and Campbell Hunt-Puckett have gone massively viral for their outfit check and lifestyle videos.

The well-dressed and well-off pair routinely post about their jet-setting lifestyle to TikTok, whether it's a trip to Italy's Amalfi Coast or a last-minute trip to Paris to cure their blues after a football loss. So who are Jett and Campbell, and why are people so drawn to their content? Here's a recap of the two's rise to fame on the internet, from Campbell's old TikToks and photos to Jeff's iconic Pookie is looking absolutely fire comment.

Who Are Jeff and Campbell Hunt-Puckett And Why Did They Go Viral?

Jeff and Campbell are a married couple based out of Atlanta, Georgia. The two post outfit check and lifestyle videos to Campbell's TikTok account, and often exhibit a lavish lifestyle that consists of travel, sporting events and their quintessential "date night" check-ins.

One of the couple's earliest viral videos was an outfit check before a football game in October 2023, where Jett delivers his quintessential "fire" outfit complement and lovingly refers to Campbell as "Pookie."

How Did Jeff And Campbell Hunt-Puckett Meet?

According to a video posted on January 11th, 2024, the two met at a wine bar in Philadelphia back when Jett was pursuing a joint MBA and JD at the University of Pennsylvania and Campbell was a flight attendant. Jett describes Campbell as the "most beautiful girl in the wine bar," and says that the two had a whirlwind courtship that only lasted 10 months before they got engaged. The two finally tied the knot in April 2018.

Where Did The "Pookie Is Looking Absolutely Fire Tonight" Line Originate?

While Jett has often reserved the word "Pookie" as a term of endearment for Campbell, and often referred to her outfit as "fire," the two phrases did not coincide until January 28th, when the couple posted an outfit check on their way to dinner.

But fans of Pookie and Jett had long been quoting the "Jett-ism," as seen in a post by TikToker @_zoehorn from January 20th, 2024. Soon after the couple grew a larger audience, brands like Dunkin Donuts began hopping on the trend as well.

For the full history of the Hunt-Pucketts and their "Pookie" catchphrase, be sure to check out Know Your Meme's encyclopedia entries for more information.