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A Hot New Bombshell Enters The Villa refers to a sound used by Spanish-British pop star Mabel's Twitter account announcing that she was to appear on series 7 of the ITV show Love Island to perform some of her hits as part of a Spotify sponsored party. The sound would later be uploaded by an unofficial Love Island TikTok account and became a meme in mid-2022, with numerous users announcing a "hot new bombshell" entering "the villa", which may refer to an unexpected surprise depending on the scenario.
On July 31st, 2021, it was announced via Love Island's Twitter account that Spanish-British pop star Mabel would appear on the show for its Spotify party the following week, performing her then-new song "Let Them Know" and a medley of her other hits. The tweet received 3,000 likes in 1 year.
We called her up 📞 Chart-topping superstar
Mabel</a> will be dropping by the villa for our Spotify party next week. She'll be performing her latest hit Let Them Know and loads more, in a one-off gig guaranteed to get the party started and get the Islanders feeling some Mad Love 💚 <a href="https://t.co/rQ1YHxQIFW">pic.twitter.com/rQ1YHxQIFW</a></p>— Love Island (LoveIsland) July 31, 2021
On August 2nd, 2021, Mabel uploaded a Love Island-style introductory video promoting the Spotify party onto her Twitter account which includes the opening line "This week, a hot new bombshell enters the villa", before Mabel's hit song "Don't Call Me Up" plays. The tweet received 1,200 likes in 1 year.
— Mabel (@Mabel) August 2, 2021
The beginning of the introduction from Mabel, including the "Hot New Bombshell" line, would later be posted as a sound onto an unofficial Love Island TikTok account (@lovesislandz), where it would later go viral in mid-2022. One of the earliest examples of the sound being used was with a Kim Kardashian meme uploaded by TikTok user @kardashians.jenner.xo, which was uploaded on May 11th, 2022. The video received 113,800 views and 7,000 likes in 2 months (shown below, left).
The meme further spread as Series 8 of Love Island aired on ITV, with some videos using the sound getting millions of views and likes. User Kini (@teeny.kini) uploaded a video on June 18th, 2022 that received 7.1 million views and 1.8 million likes in 1 month (shown below, left). British pop star Ed Sheeran uploaded a video of him on a kids tricycle on July 9th that got 11.6 million views and 1.9 million likes in almost 3 weeks (shown below, right).
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