Who Is The 'Apple Guy Running' And Why Is He A Meme? The Viral 'Craig Federighi' TikTok Edits Explained

TikTokers have found a new man to thirst over and it's none other than Apple's VP of software engineering, Craig Federighi. Recently, users have started taking clips of the so-called "Apple Guy running" and editing them in a variety of ways, both as memes and as ways to highlight his perceivably good looks. But where did this meme come from exactly? Here's what you need to know.

@meer_380 #real #fyp #foryou #edit #apple ♬ original sound – brandon 🇵🇸

What Is The 'Apple Guy Running' Meme?

Every year, Apple holds the Worldwide Developers Conference (WWDC), a livestreamed event where they announce updates to their existing products and new product releases. These are often hosted by Craig Federighi, the senior vice president of software engineering. Throughout the lengthy presentations, Federighi often throws a few jokes into the mix, including transitions where he runs from one room to the next in a funny way to talk about a new product.

While these clips have been shared on YouTube for a few years now, in June 2024, TikTokers began sharing them on the app. This quickly sparked a trend where users edit the clips of Federighi running and doing parkour in a variety of ways. Some of the edits are more for the sake of comedy, while others appear to be thirst-edits made to highlight Federighi's good looks.

@cmylane Craig Federighi Running 🏃 #fyp #apple #run #edit ♬ original sound – brandon 🇵🇸

How Is 'Apple Guy Running' Used In Memes?

The main way people are using the clips of Federighi running is in stylistic edits. These edits feature cuts between different clips of Federighi, often focusing on the 2022 WWDC clip where he runs towards the camera and pushes back his hair, to make him look as cool or handsome as possible. Others are more ironic and meant as jokes, with funny captions attached to the clips.

There are also some pretty meta memes about the trend coming out. Many TikTokers have started to notice their FYPs filling up with Federighi running and they're making memes pointing this out and recreating the clip. A few TikTokers have even gone viral by drawing Federighi pushing his hair back. Many of the memes are set to the song "Vibe" by Cookiee Kawaii.

@notfromco meet my co-worker @notej ♬ original sound – brandon 🇵🇸

@mediocre_art_world This guy all over my fyp #apple #applewatch #appleman #appleguy #looksmax #sexy #drawing #art #ifibackitup #vibe #fypシ゚viral #foryou #fyppppppppppppppppppppppp #craigfederighi #appleguyrunning ♬ original sound – brandon 🇵🇸

@jvra0.ccp #CapCut #appleguyrun #aura #atom #jvra0 #jvra0 #edit #e ♬ original sound – brandon 🇵🇸

sophs.thingss #appleguy #applerunningguy #meme #foryou edit:brandon 🇵🇸 ♬ original sound – brandon 🇵🇸

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For the full history of Apple Guy running, be sure to check out Know Your Meme's encyclopedia entry for more information.