Craig Fegerighi opening a Macbook and smiling at the viewer

MacBook Craig

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MacBook Craig refers to several images of Apple's senior vice president Craig Fegerighi looking at a MacBook laptop and turning towards the camera with a smile. In November 2020, still images from the video gained popularity online as source material for memes.


On November 10th, 2020, technology company Apple held an event dedicated to its new MacBook air laptop models.[1] In one clip of the presentation, Apple's vice president Craig Fegerighi introduced a new instant wake-up feature, crouching before a MacBook laptop, opening it, turning towards the camera and smiling.

Let me show you! But first, let's set the mood. How cool is that!

Following the presentation, several Twitter[2] users made humorous posts which used still images from the clip. For example, a tweet[3] by @NikiasMolina received over 250 retweets and 1,300 likes in three days (shown below, center). A same-day tweet[4] by @tldtoday gained over 190 retweets and 4,400 likes (shown below, right).

Matthew Panzarino 000 @panzer Dad making a joke about having a night alone with mom. 1:16 PM · Nov 10, 2020 · Twitter Web App Nikias Molina 000 @NikiasMolina Find someone who looks at you the way Craig looks at the new Mac. #AppleEvent 1:17 PM · Nov 10, 2020 from Girona, Spain · Twitter for iPhone Jonathan Morrison 000 @tldtoday also mood 2:06 PM · Nov 10, 2020 · Twitter for iPhone

Later that day, Redditor[5][6] the_lenzflicker posted two templates for the meme to /r/InsiderMemeTrading, with the posts gaining over 770 and 50 upvotes in three days, respectively.


Following the_lenzflicker's post, the second template gained popularity on Reddit as a meme format, with some posts also utilizing other still images of Craig Fegerighi from the clip, For example, on November 11th, 2020, Redditor[7] Psalm20_7-9 posted a meme that received over 1,600 upvotes in /r/WallStreetBets subreddit in two days (shown below, left). On November 11th, 2020, Redditor[8] Ectoplasmorphe posted a meme that gained over 5,600 upvotes in one week (shown below, right).


In the following days, the format maintained moderate popularity in memes on Reddit.

Various Examples

8:29am CST -65% 34% -5% 8:30am CST +1% 0000 Night City sooo pretty 2077 Hey everyone, Today, we've decided to move the release date of Cyberpunk 20 te is December 10th. Most likely, there are r nd questions in your hea ccept our humble apologies. The biggest challeng us to prepare while workin need to ma he same time, which requires mpatibility on PS5, PC, Stadia)... mewhere along the way, we s shipping the game on X, compatibility evolved towards very version runs sm such a massive and co eem unrealistic when someone says that Some ome time ago. Pass n't mean we sto which How do I exit the Vim editor? Asked 8 years, 3 months ago Active 3 months ago Viewed 2.2m times I'm stuck and cannot escape. It says: 4031 "type :quit<Enter> to quit VIM" But when I type that it simply appears in the object body. 954 vim vi How cool is that?
Intel Corporation $46.20 V 23.17% -13.93 6M As of Nov 11, 1:03:55 PM UTC-5 · USD · NASSDAQ · Disclaimer 1D 5D 1M 6M YTD 1Y 5Y MAX 65 60 55 50 45 40 Jun 2020 Jul 2020 Aug 2020 Sep 2020 Oct 2020 Nov 2020 Some bomb ass hentai Me at 3am


Craig Fegerighi smiling while opening a macbook

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