Apple Guy Running (Craig Federighi)
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About
Apple Guy Running is a series of memes, including video edits, based on a clip of Apple's Senior Vice President of Software Engineering Craig Federighi running toward the camera and pushing his hair back. The viral clips come from the June 2022 Apple Worldwide Developer Conference event, with several other clips of Federighi taken from various WWDC events also becoming the subject of memes. The clips were popularized in meme edits on TikTok in June 2024, often set to the song "Vibe" by Cookiee Kawaii. Previously, in 2020, Federighi became the subject of the Craig Macbook memes.
Origin
Apple's Senior Vice President of Software Engineering, Craig Federighi, often presents the Apple Worldwide Developer Conference livestreams in which new features and updates for Apple products are announced.
Federighi is known to do the occasional comedic transition between product announcements, including a gag in which he runs from one room to the next in an exaggerated way. For example, at the 1:29:42 mark of the 2022 WWDC conference, Federighi runs down a hallway in slow motion and pushes back his hair (shown below, left). During the 2024 WWDC event, around the 50:35 mark, he parkours down to another room (shown below, right).
In June 2024, clips of Federighi running started to become the subject of meme edits on TikTok, including thirst edits, with the clip from the 2022 WWDC event becoming the most prevalent.
On June 10th, 2024, TikToker[1] @daily_clips_f0r_y0u posted a clip of Federighi running from the 2024 conference, garnering over 2.3 million views in two weeks. On June 17th, TikToker[2] @brandonxedit posted an edit using several running clips, including the 2022 clip, garnering over 4.2 million views in 10 days (shown below). This is the earliest known edit of the clips.
@brandonxedit …now its all over my screen ;buy my effects in bio❤️)|| no wm cos this’ll flop too #craigfederighi #appleedit #apple #iphone #goviral #random @apple ♬ original sound – brandon 🇵🇸
Spread
Clips of Federighi running became the further subject of edits and memes over the following weeks. On June 20th, 2024, TikToker[3] @meer_380 posted a meme using the clip of Federighi running towards the camera, garnering over 1.6 million views in a week (shown below, left). On June 23rd, TikToker[4] @cmylane posted an edit that gained over 3.7 million views in four days (shown below, right).
@meer_380 #real #fyp #foryou #edit #apple ♬ original sound – brandon 🇵🇸
@cmylane Craig Federighi Running 🏃 #fyp #apple #run #edit ♬ original sound – brandon 🇵🇸
On June 24th, TikToker[5] @mediocre_art_world posted a video where he shows off a sketch of Federighi pushing back his hair, garnering over 2.3 million views in three days (shown below).
On June 25th, 2024, X[6] user @idontwantn posted a screenshot of the sketch, writing, "Not the normies finding out about Craig Federighi lmao," garnering over 1,700 likes in two days. Later that day, X[7] user @aaronp613 posted two screenshots of Federighi meme videos, writing, "TikTok has discovered Craig Federighi," garnering over 1,000 likes in the same span of time.
@mediocre_art_world This guy all over my fyp #apple #applewatch #appleman #appleguy #looksmax #sexy #drawing #art #ifibackitup #vibe #fypシ゚viral #foryou #fyppppppppppppppppppppppp #craigfederighi #appleguyrunning ♬ original sound – brandon 🇵🇸
Various Examples
@random.editz465 That one apple edit all over my fyp 😭 || ib: @brandon 🇵🇸 || #apple #craigfederighi #edit #brandon #roblox #trend #velocity #foryoupage #fyp ♬ original sound – brandon 🇵🇸
@davidcraigaids Accurate? #craigfederighi #apple #appleedit #random #goviral #iphone @apple ♬ original sound – brandon 🇵🇸
sophs.thingss</a> <a title="appleguy" target="_blank" href="https://www.tiktok.com/tag/appleguy?refer=embed">#appleguy</a> <a title="applerunningguy" target="_blank" href="https://www.tiktok.com/tag/applerunningguy?refer=embed">#applerunningguy</a> <a title="meme" target="_blank" href="https://www.tiktok.com/tag/meme?refer=embed">#meme</a> <a title="foryou" target="_blank" href="https://www.tiktok.com/tag/foryou?refer=embed">#foryou</a> edit:brandon 🇵🇸 ♬ original sound – brandon 🇵🇸
@jvra0.ccp #CapCut #appleguyrun #aura #atom #jvra0 #jvra0 #edit #e ♬ original sound – brandon 🇵🇸
Search Interest
External References
[1] TikTok – daily_clips_f0r_y0u
[2] TikTok – brandonxedit
[5] TikTok – mediocre_art_world
[6] X – idontwantn
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