Lunchly controversy explained.

Why Are People Defending DanTDM Against Logan Paul And KSI? The 'Minecraft' YouTuber's Criticism Of 'Lunchly' Explained

DanTDM was one of U.K.'s biggest YouTubers with his Minecraft gaming videos helping him set records in YouTuber viewership and making him one of Forbes's highest-paid YouTube stars.

But this was an era of YouTube long before KSI and the Sidemen began to dominate the hitherto nerdy YouTube clientele, replacing gaming videos with dating ones, and video diaries with vlogs.

So when DanTDM chose to criticize current influencer giants MrBeast, Logan Paul and KSI for making and marketing Lunchly (a Lunchables competitor) as a "healthier" alternative and called them out on trying to cash in on their audience largely made up of children, it was no surprise that his fanbase rose to defend him.


Here's why you might be seeing a slew of memes and other reactions across the internet lately telling Logan Paul and KSI to back off from DanTDM and leave "YouTube Minecraft Jesus" alone.

What's Up With 'Lunchly' And Why Did DanTDM Criticize MrBeast, Logan Paul and KSI For Promoting It?

In September 2024, YouTubers and content creators MrBeast, Logan Paul and KSI began promoting their Lunchables competitor, "Lunchly," comprised of chocolates from MrBeast's "Feastables," sports drinks from Logan Paul and KSI's "Prime" and a variety of simple foods.

ksi @KSI Lunchly Baby LUNCHLY EPIC INGREDIENTS LUNCHLY "THE PIZZA LUNCHLY REAL M PRIME LUNCH НЭМПТ PRIME LUNCHLY • FIESTA NACHOS REAL 400. LUNCHLY O 12:56 PM Sep 16, 2024 6.2M Views • HOND FEASTAB STABLES Follow LUNCHLY XXXXX


They even managed to rope in The Rizzler (Christian Joseph) to help announce the launch of their new product and began marketing it as a healthier alternative to other snack foods on the market.

But DanTDM apparently had something to say about it. Shortly after the product launch, he quoted a post about Lunchly and said, "What happened to YouTubers man.. I can't not say anything anymore." He went on to criticize the trio for making a cash-grab product marketed directly to their audience largely made up of children who would buy things from them because they are simply too young to know any better.

DANTDM @dantdm What happened to YouTubers man.. I can't not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans? This is selling crap to kids who don't know better than to trust the people who are selling it to them. Do better. Dexerto @Dexerto Sep 16 MrBeast, KSI, and Logan Paul are releasing ‘Lunchly', a Lunchables competitor It will feature Prime, Feastables chocolate, and a variation of food EPIC GREDIENTS LUNCHLY LUNCHLY TURKEY STACK 'EMS FIESTA NACHOS O FIESTA NACHOS LUNCHL PRIME 5:37 PM ⚫ Sep 16, 2024 25.2M Views EPIC TURKEY STACK TMS LUNCHLY PRIME NEW 25 "THE PIZZA❞ EPIC "THE PIZZA LUNCHLY


How Did Logan Paul and KSI Respond To DanTDM's Criticism?

Not well. KSI seemed to take it the hardest, posting a YouTooz collab DanTDM did to try and point out his "hypocrisy," even going so far as to dig through DanTDM's second channel to find a nine-year-old video in which he promoted some candy.

ksi @KSI Looks like crap to me TH TUBE HEROES 8+ See back A WARNIN CHOKING HAZARD-Small par Not for children under 3 years. TDM. TDM GAMING 8+ A WARNING: CHOKING HAZARD-Small parts Not for children under 3 years. ACAUTION TOM TDM DANTDM @dantdm Sep 16 What happened to YouTubers man.. I can't not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans? Show more 6:54 PM Sep 17, 2024 13.2M Views ksi @KSI • Sep 17 "B-B-B-But he was talking about food jj" He was sponsored, then promoted and made a whole video on MunchPak (a monthly sub box full of food and candy) to his Minecraft audience full of kids. Now what? Meet Our Best Sellers! 3 MONTH S TION BOT AWANG RipVa Lon Cheetos ANT さくさくぱんだ STAR Bon Numax *1 Original Munch Pak Far 10+ full size snacks 20- Starting at $28.95 Sta ksi @KSI • Sep 17 Looks like crap to me x.com/dantdm/status/... TUBE HEROES


Of course, KSI had a YouTooz figurine himself, and many expressed that a one-time merch deal for a clearly marked candy advertisement couldn't really be compared to making high-sodium snacks marketed as electrolytes for children. These facts led to him getting ratioed over and over again on Twitter / X in recent days.

Then came infamous YouTuber Logan Paul's response.

He countered DanTDM's criticism by saying that YouTubers wanted to "build businesses" now, that Lunchables have been found to contain lead and that Lunchly is indeed a healthier alternative. The post almost immediately got a Community Note added to it, which said that a version of his drink had been found to have lead in it as well.

Mav Logan Paul @LoganPaul I'll tell you what happened to YouTubers We spent our lives creating content and building our brands Now we want to build businesses You don't say anything when Lunchables faces bans for allegedly containing LEAD but when we create a better version, you're upset? Then don't eat it DANTDM @dantdm Sep 16 What happened to YouTubers man.. I can't not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans? ... Show more 1:32 PM⚫ Sep 17, 2024 20.7M Views


MrBeast had his own response defending his new product, but he was careful to avoid criticizing DanTDM himself. Instead, he chose to reply to a general DramaAlert post covering the controversy.

#Drama Alert DramaAlert @DramaAlert • Sep 16 YouTubers are NOT happy with MrBeast, KSI, and Logan Paul's new product. !! Drama Alert LUNCHLY LUNCHLY DANTOM O @dantdm What happened to YouTubers man.. I can't not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans? This is selling crap to kids who don't know better than to trust the people who are selling it to them. Do better. JoJoJosiah ❤ @JoJoJosiah They always promote it like "ITS HEALTHY" too... Lol Squiddy ❤ @iBallisticSquid Why not teach kids healthy eating habits, they're comparing their product to lunchables, which in itself is highly processed crap. None of them are passionate about health towards fans, only their wallets. So disappointing Plainrock124 ❤ @plainrocktweets Scammers + child labor childhood. obesity (maybe bullying too) 862 t 1.2K 34K MrBeast @MrBeast lil 4.3M Subscribe Lunchables sells hundreds of millions of units and countless people eat it. Our goal is to give people a better for you alternative to it. Our turkey meal for example is 80 less calories, 60% less sugar, more electrolytes, we use real cheese they use "cheese product" (they can't call it cheese), higher quality meat, etc. Obviously eating fresh chicken and broccoli is healthier but if someone is going to eat a premade meal like this (which millions of people do thru lunchables) then I think giving them a higher quality version at roughly the same price is a net good imo and why we launched Lunchly. Also as we get economies of scale and can get things cheaper we will be only improving the product more and more 5:58 PM ⚫ Sep 17, 2024 5.5M Views


How Did Internet Users And Other YouTubers Defend DanTDM?

The backlash against Logan Paul and KSI was nearly instant, with many internet users being shocked that anyone would choose to beef with the so-called "YouTube Jesus."

ROCKY81 @rockyskrimbles girl why r u beefing with dantdm that's like youtube jesus Logan Paul @LoganPaul. 20h I'll tell you what happened to YouTubers We spent our lives creating content and building our brands Now we want to build businesses... Show more 6:39 PM ⚫ Sep 17, 2024 448.2K Views


Other internet users posted memes and jokes about their dedication toward DanTDM, ranging from Will Smith saying, "Keep my wife's name out of your mouth" to ironic videos of growling wolves.

A real man never speaks ill of an entire generation who grew up on minecraft youtube videos


Then came the host of other OG YouTubers like JackSepticEye, who wrote, "You mess with DanTDM, you mess with youtube."

Jacksepticeye @Jacksepticeye Follow You mess with DanTDM, you mess with youtube • You mess with one of us, you mess with all of us! • 6:48 AM ⚫ Sep 18, 2024 6.4M Views


It's safe to say that some of the most high-profile and uncontroversial YouTubers have been taking DanTDM's side in the brief online tiff, which some would say isn't the greatest achievement given that dunking on Logan Paul should be considered "punching down" in most respects.

Now, we must wait and watch to see if this development has any effect on the success or failure of "Lunchly," which is still catching a considerable amount of flak from the wider internet who has many doubts about the food product.

@goojiepooj MrBeast Logan Paul and KSI launch Lunchly a knock off lunchable company. #lunchly #lunchable #mrbeast #ksi #loganpaul ♬ original sound – gooj



For the full history of MrBeast, Logan Paul and KSI's "Lunchly", be sure to check out Know Your Meme's encyclopedia entry for more information.




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