MrBeast feastables in WalMart display shelf.

MrBeast Feastables Display Controversy

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Updated Mar 06, 2023 at 05:30PM EST by Zach.

Added Mar 06, 2023 at 11:19AM EST by Aidan Walker.

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Overview

MrBeast Feastables Display Controversy refers to backlash directed at YouTuber MrBeast for asking fans shopping at Walmart to organize and arrange the product displays for his line of Feastables chocolate bars as a personal favor in early March 2023. MrBeast's request on Twitter led to a series of responses and memes from fans and critics in the following days, who joked about the level of influence and power that MrBeast holds over his fandom.

Background

Prominent YouTuber and internet personality MrBeast started the Feastables snack bar brand in early 2022, describing a goal to provide "delicious snacks with ingredients you can trust." Feastables bars are notably promoted via viral marketing and an online store, but they are also sold at grocery stores.[1]

On March 3rd, 2023, MrBeast took to his official Twitter account and asked his followers to arrange the displays of Feastables bars in Walmart locations as a favor to him. The tweet received almost 113,000 likes in three days, as well as over 4,200 quote retweets (seen below).[2]


MrBeast @MrBeast I need your help! Next time you see Feastables in Walmart (and soon to be new retailers) if you could clean up the presentation and make it look better that'd make me very happy I'm building a team to do this routinely, just need help in the short term 298 INVID MYSCART 298 298 GIANT HERSHEY'S HEAT boodbar Rees ribar MRBEAST GIANT 298 PEANUT BUT GIANT GIANTS GIANT Reese's MANUT BUTTER BAR XL Reese's 198 Symphony 198 GIANT HERSHI Sym 11:18 PM Mar 3, 2023 23.6M Views hearts & toffe MRBEAST 198 MYBEAST MRBEAST 298 ORG, ORGANIC Rec Reeses MRBEAST Reese's 2,921 Retweets 4,225 Quote Tweets 112.7K Likes 298 BASANIC MRBEAST ORGANT ERSHEY'S ERSTE HERSHEY'S ORGANIC HERSHEY'S milk chocolate Re 198 13 Coment B MRBEAST MRBEAST MRBEAST 151 BAR Briginal Chocolata MRBEAST BAR Chacettep Biscoff feastables 39827 298 1 298 19 AND Feasibles MRBEAST ongs Chania HOUNG $198 KL REA XL

Online Reactions

Almost immediately following the tweet on March 3rd, 2023, some users (seeking to support MrBeast and his business ventures) posted pictures of rearranged Walmart Feastables displays. For example, Twitter user @Real_Neslon1 tweeted their support of MrBeast on March 4th, earning almost 1,600 likes in two days (seen below).[3]


Replying to @MrBeast @MrBeast I was at walmart and saw your Chocolate bar. I fixed them properly.. Anything for the team. I even bought the chocolate sea salt one. #teammrbeast ROMURO 2334 JX 2838 adam set JX Mil yer endas 80 C SWALL 82 ZAH FRANZ TA3 BA TURIS 1 THAID FARE LoneWolf @Real_Nelson1 D a TRABSM THA M V7 MO MISER TRA38M 121 set www. O TRAM Var O INTENCY MED BAC T O 1 TRA38M TRANSM 121 0 grats BAS O U TRA O 3M TRAM BAS AR robibe 12:13 AM. Mar 4, 2023 419.3K Views ate NOW 200 GIANT HERGEY'S brot AKTY iste cindy with eanuts GIAN SIRINC TALOU BHASTADGAN 248 119 $248 11 25 12 Retweets 27 Quote Tweets 1,573 Likes hastables MRBEAST BAR -- Dos Crunch Chocolats 398 to 112MRBEAST BAR Quin Crunch Chocolate Nastables 2. in m feastables MRBEAST Almond Chocolate BARI 21 NET 2 $248 119 398 To MRBEAST BAR Almond Chocolate Biscoff Go TEME S-- Peascalles MRBEAST Chocolate Ses Sal SA BAR 19 BS feastables 4340 MRBEAST BAR Chocolats Sea Salt KLE 248 118 12/442124 NETT 2014 1901 HUWEL WYROBY 250 feastables MRBEAST BAR Milk Chocolate BA ocolate ww -21 ANYONY 12 FOR TWE frastables P TEC MRBEAST MRBEAST BAR M -BAR- Chocolate Original Chocolate ATLONGINAL 248 $118 UIT SUSE SUGE P JESE SPEL SE STRE STYRE MTOY 10300 feastables MRBEAST ngeal Chocolate BAR BEBERLANG METHEONE MOTAN X₂ MEN $198 486 TRU 4- GIANT 25 PIECES HERSHEY'S : 16 Peces XL chasslete ca SAK $19 16 PECES XL c extra cream Mp $19

Others did the opposite, purposefully trashing displays of Feastables bars at Walmart and posting the results. For example, on March 5th, 2023, Twitter user @websiteidi0t earned almost 41,000 likes in 24 hours for showing the results of their sabotage of MrBeast's chocolate bars in a tweet (seen below).[4]


thousand yard stare from playing too much ... @website... Mar 5 .@MrBeast I will continue destroying your chocolate displays until you pay me $100K late 1049 2 CI MSANIT Amra 134 When Pay RAIS M $248 298 HERSHEY'S 298 BAND boodbar Reest GIANT MANT S Symphony MRTLAST $248 WALONG t 1,881 Reeses HANUT BUTTER BAR XL Reeses ANT XL Symphory Symphery Symphony 713 creamy MRBEAST -SAR - HEESE PO AL $100100 hastables MRBEAST -BAR w Chocolats ALL M ST ME SHOP XL HERSHEYS 40.4K $198 mr.boodbar 198 Pab MRBEAST -BAR- in th MRBEAST 9. 198 $198 90 GIANI Rees QURIN 236 HERSHEY'S MRBEAST 198 T ₁1.3M 248 Andes SNAPBAR XL TANT MASAYS 388 ww S MYBEAST REAST ANIUM 248 248 248 AXE NEEM Love ↑ 398 MAST calate muo Original Chocolate MR AST www. 248 ... GIANT HERSHEY'S

Others joked about taking MrBeast's request way too seriously, posting pictures of various restrained and injured people and saying they had punished them on behalf of MrBeast for troubling his chocolate bar displays. For example, on March 5th, Twitter user @haramcart received almost 110,000 likes in one day for their tweet (seen below, left).[5] That same day, user @boygrrI also posted in this way, earning just over 85,000 likes in a similar timeframe (seen below, right).[6]


Ali @haramcart · Mar 5 .@MrBeast I caught this man after his shoulder brushed a Feastables display and one of your chocolates fell to the ground. He is pleading for mercy but I do not believe he is truly sorry. How shall I deal with him sir? O 170 t 4,666 1620 109.2K TEMARIE 00 ₁3.6M adult human s------ @boygrrI .@MrBeast I caught this man after he bumped into a Feastables display at Walmart. I am slowly poisoning him with gas and he is begging for his life. Shall I finish him off sir? 10:38 PM Mar 5, 2023 2.4M Views 3,757 Retweets 157 Quote Tweets 84K Likes

MrBeast saw increasing attention online in late 2022 and early 2023. After a series of videos that showed him curing blindness and passing out money to strangers, some found him to be exploitative or even compared him to the antichrist for tempting people, though others also supported him and his content.

In the wake of the March 2023 Feastables tweet, users participated in discourse about what MrBeast's business strategy and the public's response to it said about society. For example, some posters replying to the initial MrBeast tweet criticized the YouTuber (seen below, top) while others like @ostonox posted about people purportedly working without pay for MrBeast, earning just over 11,000 likes on March 6th (see below, bottom).[7]


Willie Jack's Favorite Unk Michelle @letsstopforabit Replying to @MrBeast It's fascinating to watch the stage of capitalism where people are honored to do free labor for rich people that don't care about them because they feel some kind of connection and loyalty like a dog wanting a treat, only the treat is an imagined feeling of connection. 34 t 503 8,546 @DanDanTransient · Mar 4 7:24 PM Mar 4, 2023 55.4K Views 6 Retweets 1 Quote Tweet 1,055 Likes ₁181.6K ... ↑ Replying to @Dan DanTransient and @MrBeast also looking at the replies, I think there's some desperation/hope that the rich man will see the struggling person's tweet and give them a job/ financial help... which sadly happens rarely nd only when the rich man benefits ostonox @ostonox : Os mr beast asking his fans to make his product more presentable in stores isnt child labor Imao it is the bare minimum pledge of fealty you as a Mini Beast can do-and for the record the children yearn for the walmart aisles 12:45 AM. Mar 6, 2023 355.7K Views 252 Retweets 9 Quote Tweets 11.1K Likes

Various Examples


Strewth @StrewthQueen Mr. Beast just unlocked a new form of capitalism, I hate it here Gearn up the presentation andia TOOK petter that'd make me very happy I'm building a team to do this routinely, just need help in the short term Reeses Reeses . A 248 BEAST MRBEAST @MrBeast I was at walmart and saw your Chocolate bar. I fixed them properly.. Anything for the team.I even bought the chocolate sea salt one. #teammrbeast MSEART ERDNEY'S ORGANIC HERSHEY'S B 398 D 5:12 AM Mar 5, 2023 279.9K Views HH₂ We were just in Walmart and noticed this display needed some fixing @MrBeast Wi 324 Retweets 129 Quote Tweets 3,937 Likes SEMINA Saver maps FERE more ... President-Elect Toguro @PresidentToguro . 17h .@MrBeast I caught this man after he bumped into a Feastables display at Walmart. I beat him on the street and he's now on life support. Shall I pull the plug sir? O T VALENOS 5 GENERALITA 1 62 3 1,216 ₁31.4K ↑ Warn @WarnTV Mar 3 Replying to @MrBeast Saw this Feastables presentation at Walmart and just had to f--- it up ORGANT ERSHEY'S VERSTE cheral MYBEAST MYBEAST ORG, ORGANIC Rec Reeses MYBEAST MRBEAST 298 Reese's 298 BASANIC MRBEAST B MRBEAST MRBEAST BAR HERSHEY'S 198 12 11 298 1 ORGANIC HERSHEY'S mill chocolate C Prestables MRBEAST BAR 1 31 MONS Biscoff MRBEAST 191 Chocolat 298 19 398 Feestables MRBEAST BAR- rigns that HOMME 198 6,210 XL MYBEAST 298 INVID MYSCART bar 2981 GIANT HERSHEY'S HEAT boodbar Rees premt PEANUT BU GIANT MRBEAST 114.4K 298 GIANTS GIANTS GIANT Reese's MANUT BUTTER BAR XL Reese's $198 Symphony tra creamy 198 GIANT HERSH extra crean Pac s & Toff

thousand yard stare from playing too much ... @website... Mar 5 .@MrBeast I will continue destroying your chocolate displays until you pay me $100K late 1049 2 CI MSANIT Amra 134 When Pay RAIS M $248 298 HERSHEY'S 298 BAND boodbar Reest GIANT MANT S Symphony MRTLAST $248 WALONG t 1,881 Reeses HANUT BUTTER BAR XL Reeses ANT XL Symphory Symphery Symphony 713 creamy MRBEAST -SAR - HEESE PO AL $100100 hastables MRBEAST -BAR w Chocolats ALL M ST ME SHOP XL HERSHEYS 40.4K $198 mr.boodbar 198 Pab MRBEAST -BAR- in th MRBEAST 9. 198 $198 90 GIANI Rees QURIN 236 HERSHEY'S MRBEAST 198 T ₁1.3M 248 Andes SNAPBAR XL TANT MASAYS 388 ww S MYBEAST REAST ANIUM 248 248 248 AXE NEEM Love ↑ 398 MAST calate muo Original Chocolate MR AST www. 248 ... GIANT HERSHEY'S UMS Replying to @MrBeast We were just in Walmart and noticed this display needed some fixing @MrBeast 24 2 Lindl Lindl CLANK ROM MOPE Lindl CLANICREC Lind GLANC MOR 324 CLANC MON RO Stark GLAME 300 What's 324 weth Lind CLAIM OP Fred' CLAMEBU 72 Scan Brendan @lbrennyg 34 35 3449 RASPBERRY 300 2407 Savor every single m Dove 60 d CRECIPE ****** ASPBERRY Lindl PAREN Sinds on P Find CLA BOAS 248 324 00 MISLAT SAY AST M 248. Shall ASUNT S RESPHEM MAT 4:35 AM. Mar 5, 2023 · 77.4K Views ASIAT SUNT 248 S MMS 200 2 MARY A Sa every single Dove pa hoc U MSEART MYBEAST MYSLAVE N 1


External References

[1] Feastables – About

[2] Twitter – @MrBeast

[3] Twitter – @Real_Nelson1

[4] Twitter – @websiteidi0t

[5] Twitter – @haramcart

[6] Twitter – @boygrrl

[7] Twitter – @ostonox

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Top Comments

Batman's Left Nostril
Batman's Left Nostril

Speaking as someone who used to work retail, encouraging customers to tidy up displays is a nice idea, provided they do it correctly; otherwise it adds to the employees' already daunting workload. Don't worry about making their jobs "too easy," management always finds work for them to do.

On the flip side, please don't destroy displays out of spite. All you're doing is making retail workers' jobs even more of a living hell than it already is.

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