President Donald Trump's official merchandise website recently added an unusual Trump 2028 hat that's now receiving a lot of backlash on the internet.

The politically charged item raised eyebrows and sparked considerable debate about the constitutional implications of Trump's potential third presidential run.

Given that the 22nd Amendment limits U.S. presidents to two elected terms, many are questioning how this merchandise fits into Trump's political aspirations and if it is merely a joke or a hint at the future.

Here's what you need to know about the Trump 2028 hat controversy and the memes circulating about it on social media.

What Is The 'Trump 2028 Hat' About?

The Trump 2028 hat is a piece of merchandise posted to the Trump Store site in mid-April 2025 that symbolizes the politician's desire to run for a third term as U.S. President.

The rather plain red hat is being sold for $50, bearing the slogan "Trump 2028" and is marketed with the catchy tagline "Rewrite the rules with the Trump 2028 high crown hat."

Eric Trump, the second son of the President, is featured as a model on the site, with a picture of him on a balcony wearing the product.

Will Donald Trump Seek A Third Term As The United States President In 2028?

While the hat signals an intention for a possible 2028 presidential run, whether Donald Trump can legally proceed is a major point of contention and debate online.

The LiveNow Fox program uploaded a video explaining the politician's intention behind the Trump 2028 hat and the third-term buzz it sparked afterwards.

How Is The 'Trump 2028 Hat' Used In Memes?

The discovery of the Trump 2028 hat quickly instigated netizens on Twitter / X, Reddit and TikTok to create satirical content and mockery about the product.

For example, TikToker and YouTuber Philip DeFranco (@philipdefranco) joked about the hashtag being linked to efforts to "destroy the country."

@philipdefranco Trump Now Selling Trump 2028 Hats In Effort To Destroy The Country #usa #america ♬ original sound – Philip DeFranco

Speculations about Trump seeking a third term as U.S. president sparked some memes and photoshops adding former President Barack Obama's name to a blue hat, suggesting he would also have some support if he attempted the same stunt Donald Trump is signaling.

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For the full history of the Trump 2028 Hat Controversy, be sure to check out Know Your Meme's encyclopedia entry for more information.