An English football news TikToker is going viral after coining the hot new phrase "there we land." The phrase has been spreading like wildfire across TikTok and X / Twitter recently, with big brands like Adidas and some official football clubs even using it. But what does the phrase mean and where did it come from? Here's what you need to know.

@ryanair there we land ✈️ #ryanair cc: @WinnerTshipa ♬ original sound – Ryanair

Who Is the 'There We Land' Kid?

Winnertshipa is a young TikToker with a passion for English football, aka soccer. He's gained a significant following for his football news videos, in which he shares updates on the sport. On August 10th, 2024, he posted a video where he used the phrase "there we land" that gained over 10 million views. Commenters expressed their love of the phrase, and since then, he's kept using it.

The phrase quickly spread online as social media users shared Winnertshipa's videos and began using the phrase themselves. The phrase is a play on football journalist Fabrizio Romano's commonly-used phrase "here we go," which he includes in most of his TikTok football new videos. Essentially, the phrase is used similarly to phrases like "let's go" and is used as a simple way to hype up the news.

@winnertshipa Fábio Carvalho to Brentford, There We Land! #signing #New #transfermarkt #transfer #news #clinical #contract #skysports #football #viral #fyp #winner #winnertshipa #all #carvalho #liverpool #brentford ♬ original sound – WinnerTshipa

@fabrizioromano

Youssouf Fofana to AC Milan, here we go! ⚫️🔴

♬ suono originale – Fabrizio Romano

How Is 'There We Land' Used In Memes?

The phrase has spread across TikTok and X throughout August, becoming a massive meme and catchphrase in general. On TikTok, users are working the phrase into memes about football and the TikToker himself. Some memes compare "here we go" to "there we land," while others are further parodying the phrase and making up their own variants of it.

On X, the TikToker's videos are being shared as people express how funny they find the phrase "there we land." Some were doubtful that it would take off, but then, official brand X accounts like Adidas and the accounts of real football clubs began using it, skyrocketing the phrase's status as a meme. Many are even saying that the phrase is better than Fabrizio's, proving that "there we land" has some real power behind it.

@tiimpag 🚨✂️✅ JULIAN ALVAREZ ➡️ ATLETICO MADRID #fyp #fabrizioromano #herewego #iamcircumcised #thereweland #julianalvarez #atleticodemadrid #mancity #laliga #fördig #premierleague #141 #horenson ♬ originalljud – Timmy

@vfxgoat Who is the goat of Fabrizio clones 🤣 #fabrizioromano #football #thereweland ♬ original sound – vfxgoat

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For the full history of "there we land," be sure to check out Know Your Meme's encyclopedia entry for more information.