So, uh, this.
KYM's ads in the galleries are deceptive, and many (including myself) have said they have mis-clicked on them, thinking they were real content. They're alongside other images, disguising them as content.
This seems to break both guidelines around being deceptive and placing ads alongside images (a sub-section of the deceptive part), and violates the webmaster guidelines about not deceiving users.
I'm not an expert in all this, but as far as I can tell, this could make KYM lose their ads and get bumped down in Google search results.
This might be the thread most worthy of Report Problems I've ever made.
Brad wrote:
KYM will be able to optimize and improve the quality of display ads in collaboration with the new parent publisher, which has a whole lot of experience and expertise in online advertising.
This has been a joke for a long time now, but at this point it's worrying.