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I have been getting some videos from a channel called "Behind the Meme" on my YouTube Recommendations. So far, I have only watched a video about the revival of the "X does Y but Z happens" meme (Nutshack/Bee Movie/We Are Number One edits), and the structure and editing of the videos is very basic. The videos include a lot of GIFs from Tumblr and the host (whose face is not shown) looks like trying to appeal more to people who don't know their memes at all.
The videos' view counts are in the hundred thousands and the channel is looking like it's going to grow big in the near future.
Are Behind the Meme our new rivals on meme research?

Are Behind the Meme our new rivals on meme research?

Well let's see here. The normal amount of views his videos have gotten over the past month have gotten around 250,000 views. He seems to upload videos about once every other day, so let's say normally he gets 150,000 views a day, to be generous.

Meanwhile, KYM's analytics have us hitting well over 1 million views a day, while quantcast's analytics have knowyourmeme.com getting around 400,000 visits a day.

Also, I ran through his videos some – there doesn't seem to be a strong correlation between when it was posted and the views, meaning that it's probably not gaining speed. At the very least, it's not getting very popular very fast.

I'm not very threatened by it, atm.

also Behind the Meme takes most of his info straight from our articles anyway, so if we suffer, he suffers, since without us he's fucked.

Also Behind the Meme is absolute garbage

Sounds like the name of a celebrity documentary. Behind the Meme: The Rise and Fall of Epyc Wynn

Rivers said:

…he gets 150,000 views a day…

That's a lot of dosh KYM's flushing down the toilet by not making entry videos anymore. I wonder if Literally ever plans to pick it up again?

You have to consider how much the videos cost in the first place to make. Also, now that BTM exists, it would be direct competition, as compared to website vs videos like it is now.

They'd need to not be too expensive and hold up under direct competition. It'd be a risk for Literally Media.

does this mean bringing back the KYM webseries?