Binod
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About
Binod refers to a spammed comment frequently posted by YouTuber Binod Tharu who is known for frequently commenting on videos with only their first name. After the Indian YouTube channel Slayy Point posted the video “Why Indian Comments Section is Garbage (BINOD)” in mid-July 2020, pointing out Binod Tharu’s comments, other users began using the word as a form of copypasta on a number of platforms, particularly in YouTube comment sections. The hashtag “#Binod” eventually trended on Twitter in early August 2020 and was referenced in a number of memes elsewhere online.
Origin
On July 15th, 2020, YouTube[1] channel Slayy Point posted the video “Why Indian Comments Section is Garbage (BINOD),” where they discussed bizarre comments left by users on their videos. About 30 seconds into the video (seen below), Abhyudaya Mohan shows a screenshot of user Binod Tharu who posts only their first name in the comment sections below the channel’s videos. Slayy Point then presented a series of parody situations where “Binod” was the answer to every question asked.
After the video discussed Binod, other Indian YouTubers noticed the word being used in their own comment sections, and it quickly became a trend on YouTube. In August, #Binod trended on Twitter and appeared in numerous memes. One such example (shown below) was posted by Twitter[2] user epic_meme00 on August 6th, who used a reaction image that translates to “Who is he? Where did he come from?” The meme received over 620 likes and 162 comments and retweets in four days.
Spread
The trend continued to spread in the following days as users across the web joined in. On August 7th, 2020, Twitter[3] user rahulpandey89 tweeted a meme referencing Binod (seen below, left), receiving over 1,100 likes and 100 retweets in three days. Later that day, Twitter[4] user surkastik also tweeted a meme (seen below, right), receiving over 1,200 likes and 187 retweets in roughly three days.
On August 7th, the Facebook[5] page Alia vs Pappu Jokes posted another example of the meme to its page (shown below, left), receiving over 28,000 likes, 4,000 shares and 1,000 comments in three days. That same day, the Facebook[6] page MemesCasm also posted a variant (shown below, right), receiving over 27,000 likes and 21,000 shares in roughly three days.
The term was added to Urban Dictionary[7] on August 7th by user fangirl345, where it received over 100 likes (seen below).
On August 8th, Instagram[8] user ashishchanchlani posted a video referencing the meme (shown below), receiving over 1.7 million views and 512,000 likes in roughly 48 hours.
Several media outlets in India also covered the trend, including NDTV,[9] Indian Times[10] and Indian Express.[11]
Various Examples
Search Interest
External References
[1] YouTube – Slayy Point
[2] Twitter – epic_meme00
[3] Twitter – rahulpandey89
[5] Facebook – Alia vs Pappu Jokes
[8] Instagram – ashishchanchlani
[9] NDTV – Binod YouTube Comment
[10] India Times – Binod Meme Trend
[11] Indian Express – Binod Memes
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