A Qualquer Momento

About

A Qualquer Momento (English: "Any Moment Now") refers to a series of reaction images with the Portuguese expression "a qualquer momento," which is used as an ironic meme for things or events that have yet to happen. The phrase is often associated with elderly celebrities that could be dying soon, like Queen Elizabeth II's Death on September 2022.

Origin

On February 28th, 2022, Twitter^[1] user uploaded an image macro of Queen Elizabeth II with the overlay text in Portuguese "A qualquer momento." The tweet (seen below) was a response to a post about Taylor Swift's new album release date rumor. The phrase in the image macro has a double meaning, indicating that something can happen at any moment, that being the album's release or the Queen's death.

The image is originally from an April 6th, 2020 statement from the Queen^[2] about the Covid-19 pandemic.

Spread

The image macro was popularized after the Queen's Elizabeth II's Death on September 8th, 2022. For example, Twitter^[2] user @whoisrenatis uploaded a black-and-white version of the meme mourning the Queen's death and lamenting the image macro's losing its meaning. The post (seen below) received 17 likes and 2 retweets in nine months.

The phrase is also used in image macros of other celebrities. For example, Twitter^[3] user @HOTDBr uploaded a version of the meme featuring a House Of The Dragon character. The image was used to indicate that the character could die at any moment in the show's next episodes. The post (seen below) garnered 9,400 likes and 966 retweets in nine months.

Brazilian fans of Taylor Swift also used the phrase to comment about their excitement for the release date of the _Speak Now (Taylor's Version) album. For example, Twitter^[4] @updateswiftbr posted on March 20th, 2023, a purposely pixelated image of the Speak Now album cover with the overlay text in Portuguese "any moment now," hoping that the singer would announce the dates for the album's release. The post (seen below) garnered 5,400 likes and 1,000 retweets in three months.

Various Examples

Search Interest

External References