AI Drake Song / Heart On My Sleeve tiktok video and comment.

AI Drake Song / Heart On My Sleeve

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About

Heart On My Sleeve is an AI-generated song made using artificial intelligence technology to imitate the voices of Drake and The Weeknd, such as a tool like ElevenAI. It was originally posted to TikTok in mid-April 2023 and quickly spread to other platforms in the following days, where it stirred up a lot of debate over artificial intelligence and its possible consequences for creative industries.

Origin

The song was first posted by TikToker ghostwriter 977 on April 15th, 2023. It was titled "Heart on My Sleeve" and ghostwriter977 claimed that they had created the song using AI to imitate the voices of Drake and The Weeknd in the since deleted original posting (a repost is shown below).[1]

https://www.tiktok.com/embed/v2/7222995941219929390

In later posts and comments, ghostwriter 977 declared that their intention was to "turn the industry upside down."[2] They claimed to a be a ghostwriter for major labels who was upset with the lack of recognition received for their work. They also fully expected a lawsuit, writing "go stream before the lawsuit."[3]


ghostwriter Creator i was a ghostwriter for years and got paid close to nothing just for major labels to profit. the future is here 6h ago Reply 1420

Prior to the ghostwriter977 post, others had tried out the idea of AI-generating songs by Drake and other artists. For example, TikToker gengarcade created an AI Drake rapping about beans in December 2022, receiving almost half a million likes on TikTok in four months (seen below, left).[4] Also in April, ai_music_covers released a TikTok of a Drake voice AI clone rapping in Korean, receiving over 666,000 likes in four days (seen below, right).[5]

https://www.tiktok.com/embed/v2/7174893425576168746
https://www.tiktok.com/embed/v2/7221152208027487493

An AI cover of Drake rapping Ice Spice's "Munch" led the rapper to post, on his Instagram story on April 14th, "This is the last straw AI."[9]

Spread

The ghostwriter977 post trended on TikTok on the weekend of April 15th and 16th, 2023. The audio of the track was used in over 1,000 videos that weekend, many of which showed people vibing to the song or challenging others to tell whether it was AI or real.[7] The song, which was posted to Spotify on April 4th (almost two weeks before the viral TikTok) had accumulated over a quarter of a million plays by April 17th, 2023.[6]

A viral tweet by Twitter user @rpnickson brought discourse about "Heart on My Sleeve" to Twitter on April 16th, 2023, receiving over 53,000 likes in less than 24 hours (seen below).[8] The tweet called the AI song a "modern Napster moment," comparing the emergence of AI songs to the emergence of streaming and arguing it would transform the industry.


Roberto Nickson @rpnickson Listen to this Al generated song featuring Drake & The Weeknd. It goes so damn hard. It's by "Ghostwriter977" on TikTok and it's blowing up on socials + streaming platforms. UMG, which controls around 1/3 of the global music market, has already asked streaming platforms to ban Al. A modern Napster moment. Will be fascinating to watch this all unfold in real-time. 1:54 4.5M views 12:31 PM . Apr 16, 2023 11.7M Views : .

As the song spread online, many social media users wondered about possible legal consequences. According to reporting from The Financial Times, Universal Music Group recently asked Spotify and other streaming services to block AI from using their music to "train" its technology.[10]

Also on April 16th, artist Beeple tweeted a creation he made in reference to the viral AI Drake song, receiving over 2,000 likes and 250 retweets in 24 hours (shown below).[11]


beeple @beeple 4h AI DRAKE IN STUDIO 81 197 OMI 1,415 F Marshall Marshall ₁61.8K Mar EFFE Marshall ←] : ...

Developments

Marketing Plot Theory

Some commentators online wondered whether the story told by ghostwriter977 was really so simple as it seemed. @MitchellLandon proposed, on April 16th in a Twitter thread which received over 750 likes (seen below left).[12] Others made less elaborate arguments, saying it was actually Drake and The Weeknd behind the song and the whole situation as a publicity stunt (seen below right).[13]


Mitchell Cohen @MitchellLandon Apr 16 This song by Drake and the Weeknd is generated all by ai. It's such a banger, people think it's maybe a marketing move by Drake. Except, the creator Ghostwriter977 on tiktok (and imghostwriter on YouTube) keeps mentioning the link in bio... : sΓΈtesky @soleskywho 14h that drake/weeknd "Al generated"song that's going viral isn't Al it's either just a leak or an incredible marketing scheme by them lol [] ₁150 77 @timedclassic. Apr 16 that Al drake and the weeknd song is 100% made by drake or atleast endorsed by him lol, the kind of marketing and "attention" its getting is a dead giveaway 22 PatronPapi @220_Bwillz Apr 16 I truly believe this drake and weekend Al song is great marketing by drake. I wholeheartedly believe that is a real song f--- that | 141 3 27 β€’ ₁55 1

Banning On Platforms

On April 17th, the song was pulled from streaming services like Spotify and Apple Music.[15] That same day, Drake and The Weeknd's label, Universal Music Group (UMG) issued a statement criticizing AI-generated music,[16] declaring via a spokesperson on April 18th:

…the training of generative AI using our artists' music (which represents both a breach of our agreements and a violation of copyright law) as well as the availability of infringing content created with generative AI on DSPs, begs the question as to which side of history all stakeholders in the music ecosystem want to be on: the side of artists, fans and human creative expression, or on the side of deep fakes, fraud and denying artists their due compensation.

As of April 18th, 2023, ghostwriter977 remained on TikTok, with a link to laylo where the song could be downloaded.[17] However, the audio of the track on all of ghostwriter977's TikToks had been deleted.

Various Examples

https://www.tiktok.com/embed/v2/7222327073468288302
https://www.tiktok.com/embed/v2/7222830586845728046



https://www.tiktok.com/embed/v2/7222404699193117998
https://www.tiktok.com/embed/v2/7222129250093042986

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Top Comments

answearingmachine
answearingmachine

I can't tell if it's AI generated or not and I honestly don't care, but I do have this to say:

Remember how basically every artist on the internet remains vehemently opposed to AIs scraping up their work for free, meanwhile the big corpos didn't care, so lawmakers and platforms didn't either?
Look who's mad at the AI now.

+30

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