About

The B-Word Challenge or Seeing How My Boyfriend Would Call Me the "B Word" is a TikTok trend in which women record themselves offering a scenario to their partner asking how they'd call them "the B word," meaning "bitch," if they were given a "B-word pass," then film their partner saying the word to them, often resulting in the woman getting upset by the way in which they say the word. The trend first started spreading on TikTok in December 2023 and was further popularized in early 2024.

Origin

On December 9th, 2023, TikToker^[1] @larobenz posted a video in which a woman asks her boyfriend how he would call her a bitch if he had a pass, followed by him aggressively calling her a bitch multiple times, garnering over 4.1 million views in three months (shown below). This is the earliest known video following the trend.

Spread

The trend spread over the following months, often framed with a hypothetical scenario where the woman gives her partner a "B-word pass." On December 13th, 2023, TikToker^[2] @aileenchristineee posted a video in which her boyfriend struggles to call her a bitch, garnering over 5.1 million views in three months (shown below, left). On January 13th, 2024, TikToker^[3] @emilyylouu1 posted a video participating in the trend, garnering over 28 million views in two months (shown below, right).

On January 17th, 2024, TikToker^[4] @shdayandmal posted a video participating in the trend, garnering over 2.5 million views in two months (shown below).

On March 7th, TikToker^[5] @vitoandniyah posted a video participating in the trend in which the boyfriend backs up a substantial amount after saying it, garnering over 10 million views in four days (shown below, left). On March 9th, TikToker^[6] @2lordrew posted a video following the trend that gained over 22 million views in two days (shown below, right).

Various Examples

Search Interest

External References