About

The Barbie Shake Trend or Krispy Kreme Barbie Chiller Yassification is a fan art and video trend and offshoot of the Grimace Shake trend in which people and characters are depicted drinking Krispy Kreme's Barbie Chiller, a promotional drink for the Barbie movie, causing them to get yassified. The trend began in late June 2023 on Twitter.

Origin

Grimace Shake Trend Precursor

The Grimace Shake Trend refers to a series of parody horror videos that depict people dying, going insane or being hunted by grimace after drinking the McDonald's Grimace Milkshake. The meme trend was started by TikToker @thefrazmaz in mid-June 2023 and went viral later that month, most notably on TikTok and Twitter where it inspired other videos of people dying after drinking the shake, as well as a fan art trend in which artists draw characters drinking the shake then dying.

Barbie Chiller Trend

On June 29th, 2023, Twitter^[1] user @cretinousIC posted an image of the poster for Krispy Kreme's Barbie doughnuts and chiller promotional items, available throughout the month of July in promotion of the Barbie movie, writing, "the grimace shake trend but with this," garnering over 41,000 likes and 6,000 retweets in five days (shown below).

That day, users began posting content where characters or people become yassified after drinking the Barbie Chiller. For example, on June 29th, Twitter^[2] user @Cemilio_Frank posted a Family Guy clip where Peter gets yassified, writing, "yeah but this happens instead," garnering over 32,000 likes in five days (shown below).

Spread

The tweet inspired thousands of quote-retweets over the following days, many from artists sharing interpretations of characters from various fandoms getting yassified after drinking the Chiller. For example, on June 30th, 2023, Twitter^[3] user @azuratis posted a version of the meme that gained over 90,000 likes in four days (shown below, left). On July 2nd, Twitter^[4] user @bald_gagits posted a version of the meme where Cartman from South Park drinks the shake, garnering over 800 likes in a day (shown below, right).

That day, TikToker^[5] @whistlin_gasoline posted a video where he drinks the shake then gets yassified, garnering over 108,000 views in a day (shown below).

Various Examples

Search Interest

External References