About

Burger Emoji Debate refers to an online conversation about the build on the cheeseburger emoji, i.e. where the components of the burger appear in the digital illustration.

Origin

On March 15th, 2017, Twitter user @rgov tweeted^[19] a photograph of the Samsung-designed emoji and the Facebook-designed cheeseburger emojis. He captioned the image, "Also who melts cheese OVER the lettuce? Samsung and FB. Emoji One puts it on top of the tomato (itself a questionable topping). Unnatural." The post (shown below, left) received more than 40 retweets and 125 likes in one year.

Two days later, a designer at Facebook responded to the tweet with an updated image of the emoji.^[20] They captioned the image (shown below, right), "@rgov we sent the emoji chef back into the kitchen and there's a fresh burger rolling out today 👨‍🍳🍔."

Spread

On October 28th, 2017, Twitter ^[1] user @baekdal tweeted a picture of Apple and Google's burger emojis with the caption "I think we need to have a discussion about how Google's burger emoji is placing the cheese underneath the burger, while Apple puts it on top." The post (shown below) received more than 19,000 retweets and 39,000 likes in two days.

The following day, Twitter^[2] user @KeiyosX tweeted a diagram of a burger build in response to users discussing what the proper way to stack toppings. The post (shown below, left) received more than 340 retweets and 2,400 likes in less than two days. Additionally, Twitter^[3] user @MarkGoodge^[4] tweeted, "They're both wrong. Google's cheese is wrong, Apple's lettuce is wrong. The correct order, from bottom up, is burger – cheese – toppings." The post (shown below, right) received more than 400 retweets and 1,700 likes in 48 hours.

That day, Google CEO Sundar Pichai weighed in on Twitter.^[4] He said, "Will drop everything else we are doing and address on Monday:) if folks can agree on the correct way to do this!" The post (shown below) received more than 15,000 retweets and 40,000 likes in two days.

The following day, Twitter^[5] published a Moments page about the debate, which received more than 1,300 likes. Many news outlets covered the debate, particularly after Google's CEO tweeting about the topic, including USA Today,^[6] CNN,^[7] Business Insider,^[8] The Verge,^[9] ARS Technica,^[10] Foxnews,^[11] BBC News,^[12] The Washington Post,^[13] The Sun,^[14] Huffington Post,^[15] Mashable,^[16] RT World News,^[17] News Corp^[18] and more.

Search Interest

External References