Butter Board
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About
A Butter Board is a food trend where you spread softened butter topped with a variety of seasonings across a charcuterie board and serve it with warm bread, the idea being to dip the bread in the butter. The trend was started on TikTok by Justine Doiron in September 2022, who says she wants the butter board to be "the new charcuterie board." The idea was inspired by the cookbook Six Seasons: A New Way with Vegetables by Josh McFadden.
History
On September 16th, 2022, TikToker[1] @justine_snacks posted a video where she explains how to make a butter board. In the video, she spreads softened butter onto a charcuterie board and adds flaky salt, lemon zest, herbs and honey overtop of it. She suggests serving it with warm bread. She also says it was inspired by the chef Joshua McFadden and wants the butter board to be the next charcuterie board. The video gained over 8.1 million views in six days.
https://www.tiktok.com/embed/v2/7143762637204098350
Butter Boards spread across TikTok over the following days as other users created and showed off their own. For example, on September 18th, TikToker[2] @themodernnonna posted her version of the butter board, garnering over 2.8 million views in four days (shown below, left). On September 19th, TikToker[3] @michaelfinch posted his version of the butter board, garnering over 1.8 million views in three days (shown below, right).
https://www.tiktok.com/embed/v2/7144743300858219781
https://www.tiktok.com/embed/v2/7145021314489666818
On September 21st, the hosts of CTV's The Social tried a butter board (shown below). The video was uploaded to YouTube that day, garnering over 1,000 views in a day.
Online Presence
Some people criticized the idea of butter boards. On September 19th, 2022, Twitter[4] user @bettinamak posted, "i’m sorry but the 'butter board' …. No," garnering over 550 likes in three days. The trend was reported on by a variety of food and media sites in the following days. On September 20th, Today,[5] Eater,[6] and Bon Apetit[7] reported on butter boards. In the Bon Apetit article, several Bon Apetit employees give their opinions on the recipe, with some doubtful that it will catch on like charcuterie boards. On September 21st, the Washington Post[8] reported on the trend.
Search Interest
External References
[1] TikTok – justine_snacks
[2] TikTok – themodernnonna
[3] TikTok – michaelfinch
[4] Twitter – bettinamak
[5] Today – The butter board is the new charcuterie board
[6] Eater – Become the Next Charcuterie Board
[7] Bon Apetit – Are You Team Butter Board
[8] Washington Post – Butter boards are the latest food trend churning through TikTok
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