Sleepy Girl Mocktail

About

A Sleepy Girl Mocktail or Sleepytime Cocktail is a drink made of tart cherry juice, magnesium and prebiotic soda that is purported to help you sleep by increasing the body's melatonin levels. The drink first became popularized on TikTok in March 2023 and gained a significant boost in popularity in late 2023 and January 2024 as TikTokers began sharing videos of themselves making the mocktail. The mocktail also inspired TikTokers to post memes in which they act as if they're making the drink but instead make something else, including a viral example in which TikToker @laurenmccoy1 makes lean under the guise of it being a sleepy girl mocktail.

History

On March 21st, 2023, TikToker^[1] @gracie_norton posted a video in which she offered viewers a tutorial on how to make the "sleepy girl mocktail." In the video, she combines a teaspoon of magnesium, a cup of pure tart cherry juice and a can of the prebiotic soda Olipop. She claims that the melatonin and tryptophan in the cherry juice will help you get better sleep. The video gained over 1.5 million views in a year (shown below).

The sleepy girl mocktail gained viral spread over the following months as other TikTokers began creating it and the media reported on it. For example, on April 10th, BHG^[2] reported on it, and on April 20th, BuzzFeed^[3] reported on it.

On December 5th, 2023, TikToker^[4] @maddison__lynn posted a video that gained over 5 million views in a month (shown below, left). On January 14th, 2024, TikToker^[5] @cassyeungmoney posted a video that gained over 2.6 million views in two weeks (shown below, right).

Online Presence

The sleepy girl mocktail garnered increased media attention in January 2024, with Good Morning America, CNN,^[6] Healthline^[7] and TODAY^[8] reporting on it, among others.

Memes

On January 16th, 2024, TikToker^[9] @macy_thompsonn posted a video offering the recipe for a "sleepy girl cocktail" in which she fills a glass with tequila, garnering over 2.9 million views in two weeks (shown below, left). On January 27th, TikToker^[10] @laurenmccoy1 posted a parody video in which she claims to be making a sleepy girl mocktail but instead makes what appears to be lean, garnering over 1.5 million views in two days (shown below, right).

Also on January 27th, X^[11] user @bobeaubreaux reposted the video, writing, "Excuse me?!" The post was screenshotted and gained viral spread, including through a post on January 28th by Instagram^[12] user cyberia.mp3 with an additional caption reading, "THEY GENTRIFIED LEAN??" garnering over 12,000 likes in a day (shown below). That day, X^[13] user @Tyre_94 quote-reposted the video, writing, "Lean (Taylor’s Version)," garnering over 80,000 likes in a day.

Search Interest

External References