Daisuke

About

"Daisuke" is a electronic musical soundtrack taken from Beatmania IIDX 10th Style, the tenth installment of the BEMANI rhythm video game series by Konami. The song and its music video rose to popularity as resources for bait-and-switch style remixes on the Japanese video-sharing site Nico Nico Douga and later on the short-form video service Vine during the Summer of 2015.

Origin

"Daisuke" was written and composed by Japanese musicians Tetsuya Temura and Akira Yokota, known collectively as the electronic group Y&Co., and was included in the soundtrack for Beatmania IIDX 10th Style, released to arcades in Japan on February 16th, 2004.^[1] The official music video for this song features BEMANI's in-house dancer/choreographer Daisuke, whom the song is named after^[2], doing a highly energetic dance to the song. The music video was uploaded on YouTube by user "TamaKun808" on May 1st, 2006.

Spread

While the energetic song and music video fascinated BEMANI and arcade rhyme game fans in Japan, remixes didn't sprung up until establishment of Niconico in 2007 with the first of these coming as early as the site's March 6th launch.^[3] A small handful of remixes of the song and music video have been created throughout the years that followed but only to mild interest.^[4] Attention for the song began picking up after a Miku Miku Dance cover of the music video (shown below, left) was uploaded on March 20th, 2010, being watch over 350 thousand times and later inspiring other MMD parodies.^[5] It wasn't until four years later on June 29th, 2014, when one of the earliest videos to utilize the song as form of bait-and-swich was posted to Niconico, which was a remix of the famous commercial jingle for the Japanese company Hitachi "What Kind of Tree is this Tree?" (shown below, right)

But it would take another six months for this style of remix to gain popularity on the site, when a remix of Shirobako character Ema Yasuhara dancing was uploaded to Niconico by user Chie's. (ちーの。) on February 2nd, 2015. Titled "Angel Exercise Didn't Notice Daisuke", the video would garner over a million views in under a year and would help inspire other remixes of this style under name "X Didn't Notice Daisuke series" (全く気付かないうちにDaisukeシリーズ).^[6]

These remixes soon spread out of Niconico and onto the now-defunct short video service Vine^[7] as early as February 2015, and reaching it's peak of popularity during the Summer of that year. Many of these Vines, often trimmed reprints from Niconico or original mixes, have gained over hundreds of thousands of loops and reposts from the micro-blogging site Twitter^[8] and while on YouTube^[9], these vines have been compiled into compilations and uploaded to the site.

Notable Examples

Many remixes often try to connect the pronunciations of "dai" or "suke" to form "daisuke" in one seamless transition, often using the word "daisuki" (I love you) as the main basis for video swapping. Others also try to match poses to those performed in the music video.

Vines

MMD Parodies

Search Interest

External References