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Part of a series on Assassination of UnitedHealthcare CEO Brian Thompson. [View Related Entries]

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chazkuangshi Follow I think there's something to be said that saying the words "Deny, Defend, Depose, you're next" to an insurance sales rep can get you arrested for 'threats of mass homicide' or whatever with a threat of 15 years in prison But when I was a manager in a fast food restaurant I've had customers throw food at me, demand for my personal phone number with an added threat of "Well I'll just have to FIND it", customers charging past the front counter to physically intimidate me and my coworkers, screaming and swearing, demands to know what time I get out of work, demands to know when my manager would be at work as a threat, people sitting in their car waiting for me to finish closing because they were angry at me, causing me to stay in the office watching the camera waiting for them to drive away... But none of those incidents are arrest-able offenses, not one, any time I called the cops on any customer I would just hear excuses like " "there isn't anything illegal about calling a restaurant", that nothing physical happened and therefore there's nothing they could do, to call back and let them know if anything else happens Idk, just think it's A TEENY TINY BIT ODD Cop in the news goes "words have consequences" as if people don't berate and threaten fast food and retail workers every day

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About

Deny, Defend, Depose refer to words reportedly written on the shell casings of the bullets used to assassinate UnitedHealthcare CEO Brian Thompson in early December 2024. It was assumed that the unknown gunman left a message, concerning the title of Jay M. Feinman's 2010 book Delay, Deny, Defend, an expose on insurance companies about why they don't pay claims and what people can do about it. The discovery increased speculation about the assassin's motive, indicating that he, or the party that hired him, purportedly wanted to send a message about the controversial privatized healthcare system in the U.S. Usage of "Deny, Defend, Depose" in viral memes and posts on social media sites like Twitter / X added to the memetic buzz surrounding the CEO's death in which people were unsympathetic and largely celebrated the healthcare executive's killing in New York City.

Origin

On the morning of December 4th, 2024, UnitedHealthcare CEO Brian Thompson was gunned down outside of a Hilton Hotel in Midtown, Manhattan by an unknown shooter.^[1]

Later on December 4th, it was reported by ABC News that the words "deny," "defend" and "depose" were discovered on the shell casings of the bullets found at the scene.^[2]

The news was notably spread to social media by the X^[3] account @BNONews on December 4th, 2024, gaining over 31,000 likes in a day (shown below).

Brian Thompson's shooter reportedly etched the words "deny," "defend" and "depose" onto the bullets he shot into the United Healthcare CEO. Several internet users took the phrase to be a reference to the Jay Feinman book "Delay, Deny, Defend: Why Insurance Companies Don't Pay Claims and What You Can Do About It."

Jay M. Feinman's Delay, Deny, Defend

A few minutes later, early in the morning on December 5th, 2024, X^[4] user @DasSchinkenbrot quote tweeted the abovementioned post, attaching the cover art of Jay M. Feinman's 2010 book Delay, Deny, Defend, an expose on insurance companies about why they don't pay claims and what people can do about it.^[5]^[7] The user captioned it, "Looks like our boy really did find something he can do about it," gaining over 11,000 likes in a few hours (shown below).

A "tweet":https://knowyourmeme.com/memes/sites/twitter-x about the words "Deny, Defend, Depose" possibly being related to the title of Jay M. Feinman's 2010 book _Delay, Deny, Defund_, an expose on insurance companies and why they don't pay claims. The information added to speculation about the unknown gunman's motive.

Spread

News of the words etched on the shell casings spread on social in the following days, amassing viral posts, memes and reactions. For instance, on December 5th, 2024, X^[6] user @jdub3o quote tweeted @BNONews' post, writing, "'Deny the claim, Defend the lawsuit, Depose the patient,'" receiving over 150,000 likes in a few hours (shown below).

A "Deny, Defend, Depose" meme that uses the words etched on the killer's shell casings found at the scene of the crime. The assassin of UnitedHealthcare CEO Brian Thompson seemingly had a motive because of the words.

Also on December 5th, X^[8] user @kinematografi tweeted about the words written on the shell casings, portraying shock and asking, "Is this real life?" The tweet received over 50,000 likes in a few hours (shown below).

A "Twitter / X":https://knowyourmeme.com/memes/sites/twitter-x user showing shock about the words "Deny, Defend, Depose" being written on the shell casings found at the scene of "UnitedHealthcare CEO Brian Thompson's Assassination":https://knowyourmeme.com/memes/events/assassination-of-unitedhealthcare-ceo-brian-thompson. The user asks, "Is this real life?"

Various Examples

A "Twitter / X":https://knowyourmeme.com/memes/sites/twitter-x user wondering if the media is putting the words "Deny, Defend, Depose" in the wrong order because of the title of Jay M. Feinman's 2010 book _Delay, Deny, Defend_. The words were written on the shell casings found at the scene of "UnitedHealthcare CEO Brian Thompson's Assassination":https://knowyourmeme.com/memes/events/assassination-of-unitedhealthcare-ceo-brian-thompson.

A "Twitter / X":https://knowyourmeme.com/memes/sites/twitter-x user noting that "every update we’ve gotten so far has only made this guy seem like the coolest person of all time," concerning the news that the words "Deny, Defend, Depose" were written on the shell casings left at the scene of UnitedHealthcare CEO Brian Thompson's murder.

A meme suggesting that a "Live, Laugh, Love":https://knowyourmeme.com/memes/live-laugh-love parody should say "Deny, Defend, Depose," in reference to the words written on the shell casings found at the scene of "UnitedHealthcare CEO Brian Thompson's Assassination":https://knowyourmeme.com/memes/events/assassination-of-unitedhealthcare-ceo-brian-thompson.

Search Interest

External References

^[1] New York Times – Police Hunt for Gunman After UnitedHealthcare C.E.O. Is Killed in Midtown Manhattan

^[2] ABC – UnitedHealthcare CEO Brian Thompson shot dead in Midtown Manhattan, masked gunman at large

^[3] X – @BNONews

^[4] X – @DasSchinkenbrot

^[5] Amazon – Delay, Deny, Defend

^[6] X – @jdub3o

^[7] Newsweek – Brian Thompson's Killer Becomes Focus of 'Deny, Defend, Depose' Crypto

^[8] X – @kinematografi

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McNadoMD @mcnado@mstdn.social The dude with 150 IEDs and an illegal short-barreled rifle in his home has a bond set lower (exactly 1/4th, in fact) than the woman who told her health insurance company "Deny, defend, depose". 'Murica. Freedom. Wooo0000... What the f---. 02 janv. 2025, 05:18 258 boosts 248 favoris Mastodon for iOS

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