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#CocaColaHatesWhitePeople
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Overview
#CocaColaHatesWhitePeople is a hashtag backlash campaign against Coca-Cola after a screenshot from a presentation on confronting racism allegedly given to Coca-Cola employees circulated on Twitter. The leaked slides from the presentation talked about challenging racism, saying "to be less white" means "be less arrogant," "be less oppressive" and "listen," among other actions, and included a slide that said, "Try to be less white." After the images spread, people expressed their anger and intent to boycott Coca-Cola with the hashtag.
Background
On February 19th, 2021, Twitter[1] user @DrKarlynB tweeted slides from a presentation on confronting racism allegedly given to Coca-Cola employees. She wrote, "BREAKING: Coca-Cola is forcing employees to complete online training telling them to 'try to be less white.' These images are from an internal whistleblower" (shown below). Her tweet gained over 18,000 retweets, 10,000 quote tweets, and 34,000 likes.

The slides appear to be from a presentation titled "Confronting Racism: Understanding What It Means To Be White, Challenging What It Means To Be Racist," given by White Fragility author Robin DiAngelo. The presentation was later taken off LinkedIn. The slides include statements like "In the U.S. and other Westernized nations, white people are socialized to feel they are inherently superior because they are white" and "Try to be less white." Another slide says "To be less white is to: Be less arrogant, be less defensive, listen, break with white solidarity" and others (shown below).


Blaze reporter Chris Pandolfo[2] tweeted a statement allegedly from Coca-Cola saying the presentation was part of their "Our Better Together global learning curriculum."

Developments
As @DrKarlynB's tweet spread, Twitter users voiced their backlash to the slides and created the hashtag "#CocaColaHatesWhitePeople"[3] to express their outrage at the presentation and intent to boycott Coca-Cola. (examples[6][7] shown below)


Amidst various calls to boycott Coke, user @TheOnlyJDN posted a video of himself pouring Coke into a toilet, gaining over 60 retweets and 160 likes (shown below).
#CocaColaHatesWhitePeople so it's now our new toilet cleaner. Coke free house. pic.twitter.com/rwze9MgQF3
— American Perspective (@TheOnlyJDN) February 21, 2021
The tweet was also widely mocked, as it reminded people of similar incidents in which outraged conservatives destroyed products, such as they did during the Keurig Boycott. User @UweBollocks[4] joked, "Notice he didn't record the flush. I can only conclude it's because he put it all back in the bottle afterwards" (shown below, left). User @BronzeHammer[5] joked, "Let's see. TP roll installed underhand, awkward placement. Towels right above toilet (shit particles), mismatched rugs, gold purse (??) on tank, shower curtain whipping around everywhere, no quarter round on the baseboard. sloppy work all around. not a bathroom for patriots" (shown below, right).


DiAngelo Response
On February 23rd, DrKarlynB tweeted a response from a spokesperson for Robin DiAngelo saying the course used in the Coke presentation was crafted without her consent and she had no knowledge of it being used in that way.

Search Interest
External References
[2] Twitter – ChrisCPandolfo
[3] Twitter – #CocaColaHatesWhitePeople
[4] Twitter – @UweBollocks
[5] Twitter – @BronzeHammer
Top Comments
GenericFellow24
Feb 23, 2021 at 01:15PM EST
A Concerned Rifleman
Feb 23, 2021 at 12:15PM EST