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Cole Sprouse's Tumblr Experiment

Added • Updated 8 months ago

Added by amanda b. • Updated 8 months ago by Owen
Added by amanda b. • Updated 8 months ago by Owen

Cole Sprouse's Tumblr Experiment
Category: Event Status: Confirmed Year: 2012 Origin: Tumblr Region:
Tags: tumblr, sociology,
Cole Sprouse's Tumblr Experiment


On September 26th, 2012, American child actor Cole Sprouse[1], best known for his work with his twin brother Dylan in the Disney Channel sitcom series The Suite Life of Zack & Cody, launched a Tumblr blog titled “Coleture Concept.” He tweeted about it twice that day[2][3], asking his followers on Twitter to use his blog as a platform to “discuss things that matter.” In its beginning, Sprouse featured some of his own photography works[4] on the site, but soon became preoccupied with answering fan questions. In March 2023, Sprouse appeared on the Call Her Daddy podcast and smoked a cigarette, once again engaging discourse about his Tumblr experiment.

coletureconcept 09-27-2012 at O1:20 135 i love you is that ok? evdeens HISSSSSSSS, hahaha no thats fine of course :) Ask coletureconcept a question

Notable Developments

The same day that Sprouse unveiled his Tumblr blog, the child actor's fan site Sprouseland[5] linked to the blog in a post. Throughout October, Sprouse continued to interact with his fans on the blog by answering user-submitted questions and even posting photos and audio of himself per request. On October 23rd, Livejournal gossip blog Oh No They Didn’t![6] posted screenshots of Sprouse's blog posts, which was positively received with more than 300 comments from the LiveJournal community. On the following day, celebrity news site Crushable[7] reported on Sprouse's blog, detailing his witty reactions to being discovered as a celebrity and citing a post in which Sprouse stated he loved Tumblr's likes and reblogs “in the same way I love a nursery filled with kids who defecate on themselves.”[8]

Account Deletion

On November 18th, Sprouse published his last Tumblr post[9] featuring a photo of himself with his hair over his face, one hand over his heart and the other in a two-fingered salute, along with the text explaining that he had accomplished his goal of running a social experiment through the microblogging platform and that his account would be removed. The post gained nearly 18,000 notes in the first 72 hours. This announcement was followed by a series of tweets (shown below) further explaining his project as a way to see how people would react to the idea of being observed.

10m Cole M. SprouseTheOleKingCole 3) You guys forgot about everything I said in my previous posts, umped to conclusions, and changed your disposition to me. nteresting Expand Cole M. Sprouse @TheOleKingCole 2) 1 never actually stated you guys were part of an experiment or project (go back and read the final post) Expand 11m Cole M. Sprouse TheOleKingCole 1) The goal was to see how a group of people reacted to a suggestion of being observed. Some of you guessed this, good job :) Expand 12m Cole M. Sprouse@TheOleKingCole Well, the Tumbir results are in! I suppose l've given this enough time to fester. Expand 12m Cole M. Sprouse eTheOleKingCole and then I realized I might actually be evil Expand 2m Cole M. Sprouse eTheOleKingCole p.s. I will not be making another tumblr. All people who say they're me are lying. Endless rage- Cole M.W. Sprouse Expand 6m Cole M. Sprouse eTheOleKingCole 7) I had fun :) I hope you did too. We laughed, we even cried tears of a baby angel. So remember the good, not the bad Expand 7m Cole M. Sprouse @T 6)1 don't know you, you don't know me. People have the capability of being nice and mean. Don't blindly follow someone Expand 7m Cole M. Sprouse TheOleKingCole 5)You guys reacted exactly how I thought you would, gaining nothing from what I said and acting like l betrayed you. (SUCCESS and shame) Expand 10m Cole M. Sprouse @TheOleKingCole 4) Even if I did conduct a report on this, which I'm not, you think I would do it without your permission? ILU too much (not really) Expand

Though Sprouse's tweets were soon deleted, he left one[10] post intact with a link to George Michael’s 1984 hit single “Careless Whisper.” (shown below)

Shortly before the deactivation of his Tumblr account, the blog Coleture Concept Archive[13] was created by his fans to archive every post Sprouse had created. Following its removal, an unknown Tumblr user picked up the same URL and continued to field questions from Sprouse's fans while impersonating his character. More discussions about his blog and reactions to its deletion can be found under the Tumblr tags Cole Sprouse[11] and ColetureConcept.[12]

On November 19th, Oh No They Didn’t![14] published a follow-up post explaining the context of Sprouse's Tumblr experiment, which generated more than 400 comments in the first 48 hours. The same day, Sprouse tweeted an image macro of a small gray animal sitting in a box of pastries with the caption “Do what you must, I have already won.” The tweet utilized the hashtag #TumblrOzymandias, referring to Percy Byssshe Shelley’s 1818 poem “Ozymandias”[15] that focuses on how all leaders and empires fall over time. It was retweeted more than 375 times and favorited nearly 550 times in the first 48 hours.

Cole Sprouse Smoking a Cigarette

Cole Sprouse Smoking a Cigarette refers to a clip from the Call Her Daddy podcast in March 2023 when actor Cole Sprouse was smoking a cigarette indoors while talking about his relationship and breakup with Riverdale co-star Lili Reinhart. Sprouse's tone and mannerisms caused discourse on Twitter with many likening him to The Ick and reminiscing about his Tumblr experiment. A still image from the clip of him holding a cigarette became an image macro that was paired with captions about being pretentious.

Search Interest

External References

Tags: tumblr, sociology,

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