About

Graphic Design is My Passion is an expression often used by visual artists or graphic design firms in self-advertisement. On Tumblr, the clichéd phrase has been parodied as the sarcastic slogan for images featuring clip art cartoon characters superimposed over a dark, cloudy background.

Origin

On July 7th, 2014, Tumblr user Yungterra^[1] posted an image of a cloudy sky with a green cartoon frog clip art and the caption "graphic design is my passion" written in the Papyrus typeface (shown below, left). Over the next year, the post gained over 352,000 notes. The cartoon frog can be found on the clipart website Classroom Clipart,^[4] where it displays a copyright date of 2011 (shown below, right).

Spread

On January 29th, 2015, Tumblr user hatchergold posted the image along with the caption "Staff be like," which gathered more than 131,000 notes in eight months. On April 15th, Tumblr user dreamyacorn^[9] submitted a picture of the updated Tumblr logo above Yungterra's original image, receiving upwards of 130,000 notes in the next five months (shown below).

On June 7th, the Tumblr blog Meme Archives^[3] added a "graphic design is my passion" tag with several examples of the meme. In July 13th, the AnimatedText Tumblr^[7] blog posted an animated GIF of the phrase "graphic design is my passion" (shown below). Within two months, the post garnered more than 144,000 notes.

On August 10th, Tumblr user kykiske^[6] submitted a text post containing the sentence "tumblr staff: graphic design is my passion." The following day, the GraphicDesignIsMyPassion^[2] Tumblr blog was launched, which highlights images and posts referencing the phrase. On May 5th, the Meme Documentation^[5] Tumblr blog answered an anonymous question about the meme, noting that it originated in 2014. That day, Tumblr^[8] user pentabulge posted a picture of the original image photoshopped into a frame, which accumulated upwards of 54,000 notes in four months (shown below, left). On August 31st, Tumblr user bowserfucker posted an edited version of the image featuring Pepe the Frog (shown below, right).

Various Examples

Search Interest

External References