Cynthia Erivo's Wicked Poster Controversy
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Overview
Cynthia Erivo's Wicked Poster Controversy refers to a series of critics and backlash of fan-made posters highlighting the 2024 Wicked film main stars Ariana Grande and Cynthia Erivo, which is a remake of the well-known Broadway play poster showing Glinda whispering in Elphaba's ear. Erivo criticized the AI videos of the Wicked poster and jokes about her character's genital color from the "Is Your P Green?" fandom meme, via Instagram stories in October 2024, which sparked even more memes and photoshopped versions of the Wicked poster.
Background
On October 9th, 2024, the official X[1] account of the Wicked film posted a recreated version of the memorable stage musical poster (seen below), which amassed more than 19,000 likes and 5,400 reposts in a week.
Shortly after the poster was shared on social media, several netizens started to upload edited versions of the promotional image, casting a shadow across Erivo’s eyes and editing her green lips to have a similar red lipstick as the original Broadway play illustration. For example, X[2] user @re_jah00 posted on October 9th, 2024, an edited version of the Wicked poster (seen below), amassing more than 11,000 likes and 209 reposts in a week.
Developments
Cynthia Erivo's Wicked Poster Critic
On October 16th, 2024, English actress Cynthia Erivo reacted via Instagram stories to the Wicked film fan-edit posters, AI memes and other jokes about her character, writing that “Our poster is an homage not an imitation, to edit my face and hide my eyes is to erase me. And that is just deeply hurtful.” Her post was later shared on X[3] by @PopCrave, which amassed more than 20 million views and 25,000 likes in a day.
Online Reactions
Erivo's critics of the Wicked poster memes and jokes spawned even more content online mocking her. For example, on October 16th, 2024, X[4] page @infocharlixcx posted a photo of Charli XCX and Ariana Grande edited like the Wicked poster (seen below), to which Cynthia commented on the image on Instagram writing "wow." The post amassed over 16,000 likes and 561 reposts in a day.
On October 16th, 2024, X[5] user @2DEC0DE posted several screenshots from alleged tweets made by Cynthia Erivo on her "burner account." The post (seen below) amassed over 63,000 likes and 2,200 reposts in a day.
Various Examples
is your pvssy green??
cynthia erivo:pic.twitter.com/6rKmSzjs0i— Lady Gypsy 🦇 (@chromatic_gaga2) October 16, 2024
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