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Forever 21 Atkins Bar Controversy

Forever 21 Atkins Bar Controversy

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Overview

Forever 21 Atkins Bar Controversy refers to American retail chain Forever21 sending sample low-carb Atkins protein bars with every online order for a limited time. In late July 2019, many customers who ordered plus-sized clothing accused Forever21 of body-shaming on Twitter.

Background

On July 19th, 2019, Twitter user @MissGirlGames[1] posted a photo of a sample Atkin's bar that came with their Forever21 online order and said, "I went from a size 24 to 18, still a plus size girl, so I ordered jeans from @Forever21 Opened the package, when I looked inside I see this Atkins bar. What are you trying to Tell me Forever 21, I’m FAT, LOSE WEIGHT? do you give these to NON-PLUS SIZE WOMEN as well?" (shown below). The tweet received over 4,400 likes and 800 retweets in five days.


MissGG @MissGirlGames I went from a size 24 to 18, still a plus size girl, so I ordered jeans from @Forever21 Opened the package, when I looked inside I see this Atkins bar. What are you trying to Tell me Forever 21, I'm FAT, LOSE WEIGHT? do you give these to NON-PLUS SIZE WOMEN as well? ATKINS ay's Atkins arn how to get the otein and how to w carb lifestyle. SUG R EAL OND TER! ATKINS EE Enjoy Your mpie! Forever 21 and 3 others 5:22 PM Jul 19, 2019 Twitter for iPhone NET WT1.41 0Z 4 ΑΤΚINS 9G total and sa 3G 1G LEMO 13G FLAVORED

Notable Developments

On July 19th, 2019 another Twitter user, @jessemarisaelao,[2] posted a similar picture saying, "my mom ordered some clothes from @Forever21‘s plus-size collection and they sent an Atkins diet bar along with the stuff she ordered💀" (shown below, left). The tweet garnered over 8,800 likes and 1,900 retweets in five days. Many Twitter users responded to the posted either saying that it was common for Forever21 to send samples with every online order or claiming that Forever21 was body-shaming customers (shown below, right).


jesse @jessemarisaelao my mom ordered some clothes from @Forever21 's plus size collection and they sent a Atkins diet bar along with the stuff she ordered 6:23 PM Jul 19, 2019 Twitter for iPhone jesse @jessemarisaelao Jul 19 Replying to @jessemarisaelao sending people diet bars, shakes, teas, etc. with clothes they bought can send a negative message about body image. natasha honey @natashahoney4 17h Replying to @jessemarisaelao and @Forever21 They've sent chocolate bars and Gillette razors with orders as well. This is not a big deal @anastiels Jul 23 ana Replying to @jessemarisaelao@waywardandwine and @Forever21 this is so f----- up h--------

On July 22nd, Twitter user @wisekatya[3] asked Forever21 if they include the samples in all orders (shown below, left). The tweet gained over 10,100 likes and 2,200 retweets in two days. Twitter user @eahLay[4] responded with a picture of her own sample sent with her petite order (shown below, right). The tweet gained over 4,500 likes in a day.


Katya @wisekatya Hey @forever21 do you include weightloss Atkin bars in all your shipments or just in the ones for ladies over 1X ?? ATKINS This is 's Atkins Where ot the mo live 13G ND ER! ATKINS FREE ree Sample! 5:02 PM Jul 22, 2019 Twitter for iPhone ATKINS LEMON BAR 13G Leah @eahLay Replying to @wisekatya and @Forever21 I'm a small pick ya battles FORATIONS ATKINS LEMON BAR 13G LY FLAVORED 3G TG 4:22 PM Jul 23, 2019 Twitter for iPhone 097 1089 6517 65 ATKINS s is Today's Atkins st out o w te get the ow to ive a delicious low car ifest MITH ALMOND GLUTEN FREE Enjoy Your Free Saraple!

On July 22nd, Jezebel[5] published a statement from Forever21 which reads:

From time to time, Forever 21 surprises our customers with free test products from third parties in their e-commerce orders. The freebie items in question were included in all online orders, across all sizes and categories, for a limited time and have since been removed. This was an oversight on our part and we sincerely apologize for any offense this may have caused to our customers, as this was not our intention in any way.

Various Examples


Heathen Queen Whiskey @SadisticWhiskey Dear @Forever21, You should fire whoever thought it was ok to send out diet bars w/plus size packages. 1. It is not your place. 2. You don't know the health of your customers you're sending that crap to. 3. Body shaming customers is not a smart thing to do. 1:30 PM Jul 23, 2019 Twitter for Android taylor nicole dean @taylorndean Forever 21 is sending diet bars with clothes you order and that's so insensitive holy crap like.... how about don't make someone negatively reflect on their body image when trying to just order some new outfits? ???? 1:19 PM Jul 23, 2019 Twitter for iPhone Liz Wheeler @Liz_Wheeler If you're more outraged by: "Fat shaming" plates at Macy's Fake news biker shorts from Forever 21 Free diet bars with clothes orders (not just plus sized) from F21 Than you are about the fact that 1,000,000 unborn babies are aborted every year in America... then you're a loser 7:24 PM Jul 23, 2019 Twitter Web App jas @justforgetabo Replying to @lauren_stays and @Forever21 It's a free sample that went out with all online orders They're snack bars that plenty of people on and off diets eat, and it's very common for online retailers to include free samples of all kinds of stuff in shipped orders. If you don't want it, throw it away. Problem solved! 10:43 PM Jul 23, 2019 Twitter Web App alondra @dxmnalondra Replying to @stxrkid @melodycgreen and @Forever21 Honestly... Idk why some people just want to take offense to everything under the sun. On top of that so many people want to call them diet bars, they're kind of not when you look at the saturated fats Imagine being mad at a free sample, and it's gluten free 4:55 PM Jul 23, 2019 Twitter for iPhone liz @lizobean Replying to @wisekatya and @Forever21 That's not a weight-loss bar or fad diet product... Those are protein bars... 2 They're bomb btw and protein bars can be expensive! Just coming from a thick woman who likes to lift weights and still eat good 9:03 PM Jul 23, 2019 Twitter for Android

Search Interest

External References

[1] Twitter – MissGirlGames

[2] Twitter – jessemarisaelao

[3] Twitter – wisekatya

[4] Twitter – eahlay

[5] Jezebel – Forever21 Sending Diet Bars With Plus Size Orders

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