No Bra Day

No Bra Day

Updated Jul 27, 2020 at 01:55AM EDT by Y F.

Added Oct 14, 2014 at 01:07PM EDT by Molly Horan.

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No Bra Day is a novelty holiday celebrated by women who choose to go braless for a day on either July 9th or October 13th, with the latter date designated in observance of the National Breast Cancer Awareness month. Despite its mission to raise public awareness of breast cancer, the holiday has been also met with criticism of unintended objectification.


On October 10th, 2010, 9gag[2] created and posted an image of a woman taking off her bra declaring October 13th, to be No Bra Day.


On October 12th, IGN[1] user ZIIIIING re-posted the image on IGN's message board.

Notable Developments

On July 8th, 2011, The Stir[11] published a post titled "It's National No Bra Day -- Who's Joining Me?" which focused on liberation rather than breast cancer or health.

On October 13th, 2012, the blog Cancer in My Thirties[10] "National No Bra Day and Breast Cancer Awareness Month -- OR -- Please Put That Pink Can of Soup Down & Put Your Bra Back On." The post gained over 130,000 within a year. In the post the author explains her problem with the day, saying:

"Are you kidding me? How on earth could a day where girls and women are encouraged to post and share photos of their braless breasts and to walk around with their nipples poking through their shirts be “supportive” for women who are living with or who have died from breast cancer, or who have managed to ‘complete’ the arduous treatments and disfiguring surgeries required to put them into remission?

I think the answer is simple. It is not."

On October 10th, 2013, Urban Dictionary[4] user StarrEmily submitted an entry for no bra day which defines it as:

"October 13, the day when girls are not supposed to wear bras"

On October 13th, UpRoxx[3] published a post titled "13 Busty Women Who Should Definitely Take Part In “No Bra Day” Today."


On October 7th, 2014, Twitter user ShaunaElaine24[5] introduced the hashtag #NoBraDay referring to October 13th, and trying it together with National Breast Cancer Awareness Month. Within a week the hashtag[6] was tweeted out over 200,000 times.

* Shauna Smith ShaunaElaine24 Follow Is it weird that I'm excited for October 13th? #BreastCancerAwareness #NoBraDay Reply t: Retweet * Favorite More FAVORITE 2:18 PM-7 Oct 2014

On October 13th, the hashtag trended on Twitter the same day The Daily Dot[7] published an article titled "Terrible hashtag campaign #NoBraDay is sexualizing breast cancer," which featured tweets from Twitter users against the hashtag and day.

Sarah Michelle * Follow RealSMG Just a thought, and everyone may disagree, but isn't there a better way to to raise awareness about #BreastCancer Awareness then #NoBraDay? Reply t. Retweet ★ Favorite More RETWEETS FA 567 1,427 10:24 AM-13 Oct 2014 VORITES Follow @Jeffrey_Marni but yeah, it's disappointing to see that people use #nobraday to sexualize women's bodies instead of spreading awareness about breast cancer Reply t. Retweet * Favorite More RETWEETS FAVORITES 15 13 11:49 AM-13 Oct 2014 * Follow Tom Brewer @YungTommaso Once again, #nobraday and #savethetatas completely misses the point of raising awareness and becomes sexified public promotion. Reply t Retweet ★ Favorite More RETWEETSFAVORITES 37 29 12:03 PM-13 Oct 2014

The day was covered by many other sites on October 13th, including Vibe[8] and Idolator.[9]

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