Pokémon Black and Blue / PETA Pokémon Parody

Pokémon Black and Blue / PETA Pokémon Parody

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Pokémon Black and Blue is a Pokémon parody videogame released by the animal rights organization People for the Ethical Treatment of Animals (PETA) in order to protest animal cruelty. The campaign asserts that the game highlights mistreatment and exploitation of the creatures by keeping them in Pokeballs, comparing it to how circuses keep elephants chained up except when performing.


On October 8th, 2012, the day after Pokemon Black and White Versions 2[15] was released in North America for the Nintendo DS, PETA launched a parody of the Pokemon franchise to highlight the game's supposed glorification of animal cruelty. Titled "Pokemon: Black and Blue"[1], the flash game features the Black and White starter Pokemon, Tepig, Snivy and Oshawatt, along with game mascot Pikachu, appearing battered and hurt.


Throughout the game, the Pokemon creatures battle against numerous human characters, including a the gym leader Cheren (shown below, left), Professor Juniper, Black and White's antagonist Ghetsis and the anime's canonical main character Ash Ketchum, who are portrayed as heartless and uncaring towards the Pokemon, only exploiting them for experiments or monetary gains. The Pokemon, in addition to two of their normal attacks, are each given non-violent offensive moves including “Group Hug,” “Shame” and “Educate” to lower their opponent’s battle statistics. Several memetic phrases are also incorporated into gameplay including I Herd U Leik Mudkips and A Wild Snorlax Appears, with a special appearance of Slowpoke right before the game ends.

HP HP 30 30 You have escaped from your trainer-get ready to fightl Ash HP Pikachu HP 0/30 Ash Ketchum: I don't hate you. I just don't care. Have l ever shown an inkling of concern about you one way or the other?

Notable Developments

News Media Coverage

On the same day, the business news blog Forbes[3] published an article titled "Animal Rights Group Attacks Pokemon For Promoting Animal Abuse," which criticized the game as a publicity stunt that misunderstood the message of the Pokemon franchise. In the comment section of the article, a reader identifying herself as "Brittany Peet" replied that the PETA game was meant to be interpreted as satire, to which Forbes writer David Ewalt replied by outing the commenter as a Counsel at PETA Foundation (shown below). Also on October 8th, other news and tech blogs reported on the controversial game, including CNET,[5] Mashtable,[7] Kotaku,[10] Slashdot,[12] The Escapist,[14] Joystiq,[8] Nintendo Life,[4] The Huffington Post[13] and the Examiner.[23]

Brittany Peet 2 hours ago This is satire, guys, c'mon! Though David M. Ewalt would just like for vou to blindly accept his opinion, perhaps you should think for vourselves (that's what Pokemon would want, after all, right?), and give the game a try! Called-out comment Reply David M. Ewalt, Forbes Staff 36 minutes ago Author If you are in fact Brittany Peet, you probably should have identified yourself as a Counsel at PETA Foundation in your comment -both for the purpose of honest discourse, and as a matter of legal ethics I find it tremendously ironic that a representative of PETA would accuse me of wanting readers to "blindly accept" my opinion. Your organization does not have a reputation for promoting rational discussion. But since you are interested in critical thinking, maybe you can add to the conversation. Would you care to comment on the costs of the "Pokemon Black and Blue" game and subsequent PR campaign, both in terms of money spent and hours of labor? If everyone involved in the production of this publicity stunt had worked on a different project-for instance, reducing the nearly 100% kill rates at vour Norfolk, Virginia shelter- how many animals could have been placed in adoptive homes, instead of euthanized? Why is this a good use of your members' donations? Called-out comment Reply 0 Hah! You better have BURN HEAL!

Online Reaction

Within the first few hours of the game being released, several Facebook groups were made in protest, including “Nintendo Fans Against PETA”[2] and "PETA couldn't live in the world of Pokemon."[22] On October 8th, The viral content site BuzzFeed[11] published a post titled “PETA Vs. Pokemon,” which included an embed of the flash game accompanied by several screen captures. Twitter[20] and Tumblr[21] users both began discussing the game using the hashtag #Petamon, as well as sharing various fan art illustrations in tribute to the characters from the game.

T'n Sorry hetchate reven-stone

On Reddit

On the same day, Redditor BEPower submitted a post to the /r/pokemon[16] subreddit titled "What the hell is wrong with PETA?", which linked to PETA's Black and Blue page. Within 24 hours, the post received over 4,300 up votes and 1030 comments. The same day, Redditor TallPerson429 submitted a post titled "Excuse me PETA? What were you lying?",[17] including a screen capture from the PETA game accompanied by several screen captures from the animated television series in which the character Ash Ketchum hugs Pikachu (shown below).

Ash HP Pikachu HP 12/30 Ash Ketchum: I don't hate you. I just don't care. Have I ever shown an inkling of concern about you one way or the other? THINK IT'S TIME TO GET OFF OF OUR PERIOD

On 4chan

On October 8th, a thread titled "PETA Does it Again" was submitted to 4chan's /v/ (video games) board, which accumulated over 1,550 replies prior to being archived on Chanarchive.[18] The same day, a link to the game was posted to the /co/[19] (comics and cartoons) board, receiving over 190 responses prior to being archived.

Pokémon: Red, White & Blue

On 10 October 2013, two days before the release of Pokémon X and Y, PETA released a sequel to their original Pokémon parody game[24], titled Pokémon: Red, White & Blue, in which Pikachu travels to the human world in order to stop McDonalds from killing animals to use as food, eventually joined by fellow Pokémon Miltank and Jigglypuff, as well as McDonalds mascot Grimace. Within the same day, numerous tech and culture blogs picked up on the story, such as Nintendo Life[25], Nintendo Everything[26], Escapist[27] and Anime News Network[28].

Search Interest

External References

[1] PETA – Pokemon: Black and Blue

[2] Facebook – Nintendo Fans Against PETA

[3] Forbes – Animal Rights Group Attacks Pokemon For Promoting Animal Abuse

[4] Nintendo Life – PETA Targets Pokémon Black & White 2 in Latest Campaign

[5] CNET – PETA wages war on Pokemon for virtual animal cruelty.

[6] Slashgear – PETA releases “Pokémon Black and Blue” to raise awareness of virtual monster abuse

[7] Mashable – Gotta Save ‘Em All: PETA Debuts Pokémon Protest Game

[8] Joystiq – PETA parody 'Pokemon Black and Blue' fights for fictional animal rights

[9] Geekosystem – PETA Targets Pokémon, Makes Somewhat Accurate Rebuttal Game

[10] Kotaku – Humans Are The Enemy In This Ridiculous PETA Pokémon Parody

[11] Buzzfeed – PETA Vs. Pokemon

[12] Slashdot – PETA Condemns Pokemon For Promoting Animal Abuse

[13] Huffington Post UK – Peta Launches Campaign Against Mistreatment Of Pokemon

[14] The Escapist – Well Peta Finally Went There…

[15] Bulbapedia – Pokemon Black and White Versions 2

[16] Reddit – What the hell is wrong with PETA

[17] Reddit – Help defend Pokemon and stop PETA

[18] Chanarchive – PETA Does it Again

[19] Chanarchive – PETA Pokemon Black and White

[20] Twitter – Search results for #petamon

[21] Tumblr – Posts tagged "#petamon

[22] Facebook – PETA couldn't live in the world of Pokemon

[23] The Examiner – PETA releases Pokémon parody game Pokémon Black and Blue

[24] PETA – "Pokémon Red, White & Blue":

[25] Nintendo Life – PETA makes parody of Pokémon X and Y before launch!

[26] Nintendo Everything – Play PETA’s Pokemon: Red, White & Blue parody game

[27] Escapist Magazine – PETA's Pokemon Parody Battles Animal Abuse

[28] Anime News Network – PETA Releases 2nd Pokemon Game Parody

Recent Videos 4 total

Recent Images 78 total

Top Comments


Anyone from Peta who was involved with this game, on the small chance that you come across this, you missed the point entirely.

For starters, the Pokemon are hardly animals. Far more intelligent than real world animals (and shouldn't you be helping them instead of video game monsters?)

You should think of your Pokemon as, using the military as an example, your Battle Buddy. It is shown that people in service that fight together in squads, forces, or just two people, are drawn together, and often stay friends even after they leave service. This is how I, and most gamers, see Pokemon. You're fighting alongside your team, facing off against evil like Team Rocket.

In other words, this

is very similar to this.

And that is what Pokemon is about; achieving friendship with a, not an animal, but a creature who might as well be a human in a way that can only be done with these creatures or other solders in war.

But my analogy may not make much sense unless you were born into a military family, always seeing mom and dad's old battle buddies around.


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