Rob Gronkowski's Butt Crack Fiasco
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Gronk Butt refers to a viral photograph of Baltimore Ravens cornerback Rashaan Melvin accidentally pulling down the pants of New England Patriots tight end Robert Gronkowski while attempting to tackle him from behind.
On January 10th, 2015, the New England Patriots faced the Baltimore Ravens in a battle to clinch the spot in the AFC championships. During one play, Tom Brady (#12 Patriots) passed the football to Robert Gronkowski (#87 Patriots) while Rashaan Melvin (#39 Ravens), in an attempt to tackle Gronk, tried to seize his legs. Melvin's move caused Gronkowski's pants to slip, revealing his rear end.
A photograph of the incident (shown below) soon went viral on social media, especially Twitter, and was highlighted by several online publications.
Soon after the incident, the hashtag #gronkbutt began trending on Twitter as users discussed, photoshopped, and parodied the photograph. Among the most notable of these parodies was a photoshop of the Kim Kardashian Paper Magazine Cover.
January 10, 2015
The photograph and the reaction of social media was covered by several sports and cultural blogs and publications, including Deadspin and BDCwire.
On January 10, 2015, two Novelty Twitter Accounts named #GronkButt
and Gronk's Crack was created in response to the event.
 BDCWire – Gronk Butt
 Twitter – #gronkbutt
 Deadspin – Gronk Butt Action
 BDCwire – America Saw Rob Gronkowski’s Butt on This Play
Jan 11, 2015 at 05:46AM EST
Jan 11, 2015 at 07:58AM EST
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