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#TeamSeas is an environmental awareness and activism campaign spearheaded by YouTuber Mr. Beast and Mark Rober, who previously had success with a similar campaign called #TeamTrees two years prior. The goal of this new activist push is that for every dollar donated, one pound of trash will be removed from beaches and seas.
On October 29th, 2021, Mr. Beast uploaded a video on his channel titled "I Cleaned The World's Dirtiest Beach #TeamSeas," which was the official kickstart of the campaign. The video obtained over 1.4 million views in under 12 hours (shown below).
Within the video, Mr. Beast has a volunteer help in cleaning two separate beaches, cleaning over 60,000 pounds of trash combined, and announced the initiative to clean millions more. This endeavor is also a partnership with various other YouTube channels such as Azzyland, The Infographics Show, Linus Tech Tips, TierZoo, LEMMiNo, TommyInnit, Dan TDM and more joining as the process continues. The expected goal is to clean up as much as possible, but they hope to get near the number of trees planted two years ago.
The website hosting the charity, teamseas.org has a live update counter showing how many pounds of trash have been removed from the ocean, which directly correlates to how many dollars have been donated. Within 12 hours the website shows that over $700,000 have been donated, equaling 700,000 pounds of trash removed from the ocean (shown below). $400,000 of that, however, was part of a YouTube Originals corporate match offer, in which for every dollar donated they would donate an additional dollar up to the first $400,000.
On Twitter, the campaign trended in the U.S. the day of its premiere Just past 4 p.m. EST that day, Mr. Beast tweeted out the website and its direct succession of the #TeamTrees ideology, gaining over 100k likes in one hour, as well as getting the hashtag trending and its own unique icon (shown below).
Various others joined in with the content creation, as noted by Mr. Beast. Because of how planned out the event was this time around, there were over 50 videos ready to be watched right away from different creators, hoping to spread the reach of the event to every audience possible (shown below).