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Updated Sep 07, 2021 at 09:43AM EDT by Keira.

Added Mar 09, 2016 at 02:28PM EST by Don.

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#TheTriggering is a hashtag-based activist campaign launched by Canadian conservative political commentator Lauren Southern to challenge the contemporary values of political correctness and the radical faction within the social justice movement by sharing provocative message that would be deemed as triggers for the aforementioned group in defense of free speech on March 9th and 10th, 2016.


On September 18th, 2015, Southern posted a tweet calling for the creation of a day named "The Triggering," during which participants would post "offensive" statements on social media in defense of free speech (shown below, left).[1] Over the next six months, the tweet garnered upwards of 980 likes and 730 retweets. The following day, Southern announced that the hashtag campaign "#TheTriggering" would take place on March 9th, 2016 (shown below, right).[2]

Lauren Southern @Lauren_Southern Follow Can we start a day called "The Triggering" where everyone just posts "offensive" things on their social media in defense of free speech? RETWEETS LIKES 735 989 10:21 PM-18 Sep 2015 Lauren Southern @Lauren Southern Following #TheTriggering will take place on March 9th the day after international Women's day and the day before Osama Bin Laden's Birthday RETWEETS LIKES 98 343 AM-19 Sep 2015

Notable Developments

On March 7th, 2016, the Internet culture blog Age of Shitlords[3] published an article about the upcoming social media campaign. The following day, a post promoting the hashtag was submitted to the International Skeptics Forum,[8] which called for readers to stand up for free speech "like Socrates would." On March 9th, Twitter users began posting the hashtag "#TheTriggering"[5] along with various statements criticizing political correctness (shown below).

Radagast the Brown @ZombieNeith Follow "Mansplaining" isn't a thing. What you are describing is being pretentious and/or condescending which anybody is capable of. #TheTriggering RETWEETS LIKES 7:03 AM-9 Mar 2016 Paul Joseph Watson @PrisonPlanet Following Safe spaces are for intellectual cowards who can't handle their stupid ideas being Challenged. # The Triggering RETWEETS LIKES 639 838 11:19 AM-9 Mar 2016 That GuyT _ThatGuyT * Follow If you think your race, sexuality, gender etc should be valued over your merit, personality & skills, you might be garbage #TheTriggering RETWEETS LIKES 192 335 11:10 AM-9 Mar 2016

That morning, Twitter user @MartinDaubney posted a screenshot of Twitter search, accusing the platform of "suppressing" the hashtag (shown below). Meanwhile, Redditor pl0x submitted a post about the campaign to the /r/KotakuInAction[7] subreddit.

Martin Daubney @MartinDaubney Follow Twitter is suppressing #TheTriggering in case it triggers people! This is simultaneously joyous, yet ridiculous ·周回 #TheT #TheTribe #thetripletz #TheTrial OfUmaKompton IO fer ne (42-20) thetris tye The Triathlete Mind ThetriMind Chris Kaetzel @thetryingo fer Life Tweets THETRIlIEST RETWEETSLIKES 8:12 AM-9 Mar 2016

During much of the day, the #TheTriggering remained a worldwide trending topic on Twitter. Meanwhile, YouTuber Fem Fighter uploaded a satirical response video titled "#TheTriggering is Triggering," in which she feigns outrage over the hashtag campaign (shown below). In the coming days, several news site published articles about the hashtag campaign, including Infowars,[6] The Mary Sue[4] and WeHuntedTheMammoth.[9]

Search Interest

Not available.

External References

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Top Comments

Roy G. Biv
Roy G. Biv

Watching these two groups is almost like watching little kids arguing.
"You're triggering me!"
"You're censoring me!"
"Double hypocrite!!!"
"Infinity hypocrite"
[Then they either storm off away from each other grumbling under their breaths, or they both do something that gets them in trouble]


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