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#TonyTigerGate was the hashtag name given to a scandal surrounding the massive block of Twitter users who identify as furries by @RealTonyTiger, the official Twitter account for Tony the Tiger brand of Kellogg's breakfast cereal, in response to a flood of lewd and lascivious demands tweeted at the corporate account by members of the furry fandom. Although the raid already gained traction in November 2015, the blocking began months later in January 2016.
The Twitter account for Tony the Tiger was launched on July 30th, 2013, but didn't post its first tweet until September 18th of that year which simply read "Hello Twitter." Since then, the account has tweeted hundreds of messages in character of Tony the Tiger, including many promotional posts about Kellogg's Frosted Flakes-brand cereal and enthusiastic statements about sports seasons. The mascot character itself is officially known as Tony Jr., the second generation Tony the Tiger and son of the first Tony.
As early as in July 2014, Twitter users already began sending lewd messages at @RealTonyTiger (shown below).
On November 4th, 2015, Gawker first picked up on the noticeable influx of furries tweeting lewd and lascivious demands at Tony the Tiger's account, several of which were highlighted in an article titled "Tony the Tiger Can't Tweet Without Furries Begging Him for Sex." The official tweet created alongside the article was also posted on the r/justneckbeardthings subreddit, where it managed to get over 300 upvotes in the following few months. The next day, several other news sites also ran similar articles focused on the tweets, including Bustle, Death And Taxes and The Daily Dot.
On January 26th, 2016, @RealTonyTiger began blocking a substantial number of its followers considered to be furries, though little distinction was made between those who actually tweeted inappropriate messages at the account and other followers who simply identify themselves as part of the subculture. Furries and supporters of @realtonytiger subsequently shared their reactions on the #TonyTigerGate hashtag.
Following the blocks by @realtonytiger, several furries started looking for a new Twitter account to follow. Initially they went to the official Twitter account for Pizza Hut, @pizzahut, after it coincidentally created a tweet featuring the word "knot", which also refers to a canine's penis and is used in the furry fandom as a slang term for an erection. Several other food chains were also targeted, most notably Applebee's who reacted positively towards the furries.
Chester Cheetah's Response
Later that day, other furries stumbled accross the official Twitter account of Chester Cheetah, the official mascot for Cheetos brand snacks, and respectively asked him to be their "daddy". Suprisingly to many, the Twitter account replied positively, after which many furries started following the account and sending tweets to it.
Kellog's Official Response
On January 27th, Kellog’s provided BuzzFeed with a statement about the blocking of all the furries:
“As a company grounded in the values of integrity and respect, we recognize people’s right to creative expression, but we reserve the right to block individuals who post offensive content.”
News Media Coverage
As many furries took their reaction to the massive block on Twitter, several news sites published articles about the blocks and Twitter users' reactions, including Gawker, Metro UK and Huffington Post. The welcoming by @ChesterCheetah was also subsequently documented by various news sites, including Paper Magazine, Uproxx and Buzzfeed.
 Twitter – @realtonytiger
 Twitter – @realtonytiger first tweet
 Wikipedia – Tony the Tiger History
 Gawker – Tony the Tiger Can't Tweet Without Furries Begging Him for Sex
 r/justneckbeardthings – Tony the Tiger Can't Tweet Without Furries Begging Him for Sex
 Bustle – Tony The Tiger's Twitter Account Keeps Getting Mentioned By Furries Looking For Sex
 Deathandtaxes – Tony the Tiger is being harassed by horny furries on Twitter
 The Daily Dot – Tony the Tiger gets harassed by furries all the time on Twitter
 Gawker – Tony the Tiger Turns His Back on Twitter’s Horny Furries
 Metro UK – Tony the Tiger has started blocking furries due to their sexual fascination with him
 Huffington Post – Tony The Tiger Is Really Not Into All These Furries Asking For Sex
 Paper Magazine – A Tale of Two Mascots
 Twitter – #TonyTigerGate
 Twitter – @ChesterCheetah
 Uproxx – Frosted Flakes’ Tony The Tiger Is Blocking Furries On Twitter
 Buzzfeed – Frosted Flakes Blocked A Bunch Of Furries On Twitter And Now They’re All Freaking Out
 Twitter – @XandreaDiazz's Tweet
Jan 27, 2016 at 04:56PM EST
Jan 27, 2016 at 05:47PM EST
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