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Firefox Minimalist Logo

Firefox Minimalist Logo

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Updated Feb 24, 2021 at 04:51AM EST by andcallmeshirley.

Added Feb 23, 2021 at 01:19PM EST by Don.

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About

Firefox Minimalist Logo refers to a series of parodies mocking a new logo for the web browser Firefox released in February 2021, which used a more minimalist design then previous iterations that featured a cartoon fox encircling the globe.

Origin

Firefox has been tweaking the original design of its logo, that of a fox encircling a globe, every few years since its inception in 2004.[1] The design has gradually gotten less detailed over time. On July 13th, 2017, YouTuber Riswan Hanafyah Harahap posted a video documenting the progression of the logo to that point (shown below).



In July of 2018, Firefox polled its users[3] about what their logo should look like in the future. One of the options included a stylized set of logos for all Firefox products, including a logo with no globe and an orange swirl to represent the Firefox brand (shown below).


System 2 个

In July of 2019, the company began to introduce its most radical logo change to date, turning the browser's logo into a cartoon fox over a small purple circle[2] (shown below) and introducing the orange swoop to represent the Firefox brand of products.


Firefox Firefox Send Firefox Monitor Firefox Lockwise Firefox Browser

Spread

Memes and widespread backlash to the logo did not begin until February of 2021. While the logo had been in use for over 18 months, a February 20th post by Twitter[7] user @very_real_Luigi erroneously claiming the Firefox brand logo was the current Firefox browser logo gained over 77,000 retweets and 562,000 likes (shown below).


Real Luigi TM @very_real_Luigi ... THEY KILLED THE F------ FOX

From there, posts about the erroneously perceived "death" of the Firefox fox began to spread on social media. A February 22nd tier list post ranking Firefox logos by Redditor TheGoldenDeer_ in /r/dankmemes[4] appears to have launched the wave of backlash on Reddit. The post gained over 23,000 points (shown below).


A Absolute dog s--- where the f--- is the fox?

After that post, Reddit experienced a surge in memes parodying and criticizing the Firefox logo. One of the most popular related posts was a detailed redraw of the logo posted by Redditor VishVasantth in /r/memes,[5] gaining over 121,000 points (shown below, left). User DagorCroc posted a This Is Brilliant But I Like This comparing the Firefox logo to a fan edit with Doge, gaining over 9,000 points in /r/dankmemes[6] (shown below, right).


What the Firefox logo could have been, if minimalism didn't exist 1112 VOB, DJ 751 K.QM 8621 This is brilliant. K.OM 8621 But I like this.

Various Examples


what the Firefox logo could've been if Harambe didn't die firefox logo in 2030 probably: Firefox logo in 2 years Firefox logo evolution 2004 2009 2013 2017 2019 2030: imgflip.com

Search Interest

External References

[1] Logaster – Firefox Logo

[2] Cnet – Firefox's new stylized logo is starting to arrive.

[3] The Verge – Firefox is getting a new logo, and Mozilla wants to hear what users think

[4] Reddit – /r/dankmemes

[5] Reddit – /r/memes

[6] Reddit – /r/dankmemes

[7] Twitter – very_real_Luigi

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Top Comments

tman105
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tman105

They paid someone, like, a LOT of money for that.

it always blows my mind. I knew someone who worked at a high level for a company called quintiles, and one day they changed their logo to literally a red circle with a line in it.

I asked that person "so how much did you pay for that logo", he said 8 digits, i said "so, you paid millions, literal millions, for a circle with a line in it. He said yes, i then spent the next 5 years making fun of him for it, often giving him an offer to do the next one for half the cost for him etc. To this day i think he thinks it was money well spent and it baffles me that he can think that. The emperor wears no clothes and everyone applauds i swear

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SirKeksalot
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SirKeksalot

in reply to Commodore V

I think this is just part of a larger communal distaste for minimalism, which is now dominating graphic design across numerous brands and services. It's become generic and, at the very least, easy to shit on. Is it a real problem? Probably not, but a lot of people just have nostalgia for old logos that have since been replaced with abstract geometry.

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