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Firefox Minimalist Logo
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About
Firefox Minimalist Logo refers to a series of parodies mocking a new logo for the web browser Firefox released in February 2021, which used a more minimalist design then previous iterations that featured a cartoon fox encircling the globe.
Origin
Firefox has been tweaking the original design of its logo, that of a fox encircling a globe, every few years since its inception in 2004.[1] The design has gradually gotten less detailed over time. On July 13th, 2017, YouTuber Riswan Hanafyah Harahap posted a video documenting the progression of the logo to that point (shown below).
In July of 2018, Firefox polled its users[3] about what their logo should look like in the future. One of the options included a stylized set of logos for all Firefox products, including a logo with no globe and an orange swirl to represent the Firefox brand (shown below).
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In July of 2019, the company began to introduce its most radical logo change to date, turning the browser's logo into a cartoon fox over a small purple circle[2] (shown below) and introducing the orange swoop to represent the Firefox brand of products.
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Spread
Memes and widespread backlash to the logo did not begin until February of 2021. While the logo had been in use for over 18 months, a February 20th post by Twitter[7] user @very_real_Luigi erroneously claiming the Firefox brand logo was the current Firefox browser logo gained over 77,000 retweets and 562,000 likes (shown below).
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From there, posts about the erroneously perceived "death" of the Firefox fox began to spread on social media. A February 22nd tier list post ranking Firefox logos by Redditor TheGoldenDeer_ in /r/dankmemes[4] appears to have launched the wave of backlash on Reddit. The post gained over 23,000 points (shown below).
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After that post, Reddit experienced a surge in memes parodying and criticizing the Firefox logo. One of the most popular related posts was a detailed redraw of the logo posted by Redditor VishVasantth in /r/memes,[5] gaining over 121,000 points (shown below, left). User DagorCroc posted a This Is Brilliant But I Like This comparing the Firefox logo to a fan edit with Doge, gaining over 9,000 points in /r/dankmemes[6] (shown below, right).
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Various Examples
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Search Interest
External References
[1] Logaster – Firefox Logo
[2] Cnet – Firefox's new stylized logo is starting to arrive.
[3] The Verge – Firefox is getting a new logo, and Mozilla wants to hear what users think
[4] Reddit – /r/dankmemes
[6] Reddit – /r/dankmemes
[7] Twitter – very_real_Luigi
Top Comments
tman105
Feb 23, 2021 at 05:37PM EST
SirKeksalot
Feb 23, 2021 at 03:17PM EST in reply to