Heart Cheeks Trend

About

The Heart Cheeks Trend or the Heart Trend refers to a trend on TikTok where one person draws half of a heart on another person's cheek with lipstick, then presses their cheek against the drawing, copying the shape onto their cheek and allowing them to form a full heart by pressing their heads together. The trend, often set to the song "Can't Stop Singing" from Teen Beach Movie, began in March 2022 and went viral over the following months.

Origin

In March 2022, Korean TikTokers began posting videos where they draw two halves of a heart, one on their own cheek and one on a loved one's cheek, then press their cheeks together to complete the heart. For example, on March 8th, TikToker^[1] @bree_2598 uploaded a video like this, gaining over 74,000 views in three months (shown below, left). On March 18th, TikToker^[2] @fujiiian posted a video like this, gaining over 18.5 million views in a similar span of time (shown below, right). It is unclear who started the trend.

By April, a version of the trend spread to English-speaking TikTokers under an original sound for the song "Can't Stop Singing" from Teen Beach Movie where the half-heart is painted on one person's cheek with lipstick and transferred to another person by pressing cheeks together. One of the earliest known viral instances of the trend was posted by TikToker^[3] @lanenahbrugal on April 29th, 2022 and shows her performing the trend with her boyfriend, gaining over 20.5 million views in just over a month (shown below).

Spread

The trend spread over the following months, increasing in popularity throughout May. On May 10th, TikToker^[4] @_t0kes posted a video doing the trend with her brother, gaining over 30 million views in a month (shown below, left). On May 27th, TikToker^[5] @brookemonk_ posted a video doing the trend with her boyfriend, gaining over 4.9 million views in a week (shown below, right).

On June 2nd, Twitter^[6] user @weintelecheia_ posted a piece of Genshin Impact fan art showing Yanfei and Hu Tao doing the trend, gaining over 470 likes and 100 retweets in five days (shown below).

Various Examples

Search Interest

External References