Hellmaxxing
Part of a series on TikTok. [View Related Entries]
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About
Hellmaxxing is a fictional Tiktok trend invented by Twitter user @wormwood_stars that supposedly sees teens committing "so many sins the devil won't have them." The post satirizes the wave of mischievous TikTok trends like Devious Licks and Beaning that grew popular in the summer and autumn of 2021. After @wormwood_stars posted a doctored screenshot of an article explaining hellmaxxing, some fell for the hoax, while others joked about the concept.
Origin
On October 18th, 2021, Twitter user @wormwood_stars[1] posted a screenshot of a Yahoo! article doctored such that it appears to be about a TikTok trend known as "hellmaxxing." According to the doctored article, parents and police in Bensalem, Pennsylvania were expressing worry about the trend that sees teens committing "so many sins the devil won't have them." It alleges there are 1.1 million videos with the hashtag #hellmaxxing on TikTok. The tweet gained over 2,300 retweets and 28,000 likes (shown below).
Spread
Twitter users quickly began joking about hellmaxxing, though it was not clear if everyone understood the post was satire. User @jacobtwop[2] reposted the article exclaiming "THE TEENS ARE HELLMAXXING," gaining over 200 likes (shown below, left). User @js_thrill[3] wrote, "A historian friend of mine explained to me one time that a big part of his job was to like figure out which things in history happened and which ones were like made up panics that 1800s newspapers just went on about for weeks with no basis in reality," gaining over 8,700 retweets and 55,000 likes (shown below, right).
User @thedextriarchy[4] traced the parody to Yahoo's article on Beaning, which used a similar headline and text (original shown below).
Some news outlets reported on hellmaxxing as if it were a real trend, including Distractify[5] and Celebsaga.[6] In both instances, the outlets assumed TikTok must have banned the trend because they could find no videos related to the tag.
Various Examples
Search Interest
External References
[1] Twitter – @wormwood_stars
[2] Twitter – @jacobtwop
[3] Twitter – @js_thrill
[4] Twitter – @thedextriarchy
[5] Distractify – TikTok Users Are Committing an Array of Sins as Part of the Hellmaxxing Trend
[6] Celebsaga – Hellmaxxing
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