His Brain? No. His Heart. fake Joe Biden for president political ad

His Brain? No. His Heart

Part of a series on Joe Biden. [View Related Entries]

Updated Jun 30, 2023 at 06:19PM EDT by Zach.

Added Apr 24, 2020 at 04:22PM EDT by Zach.

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About

His Brain? No. His Heart is a fake political advertisement for Joe Biden’s 2020 presidential campaign that features a photo of him smiling with a beam of light emanating from his heart alongside the text, “His brain? No. His heart.” The ad mimics real examples from his campaign with the message, “Approved by Joe Biden. Paid for by Biden for president.” After the image was uploaded to Instagram and Twitter, users began reposting it and photoshopping different elements to the design. Twitter subsequently banned many of these reposts for “violating its rules.” The meme shares many similarities to the fake Team Joe ads.

Origin

On April 21st, 2020, Instagram[1] user Brad Troemel uploaded the original fake ad to his feed with the caption, “Holy fucking shit they’re actually running these as advertisements this is a level of DNC self-sabotage scientists only believed to be theoretical.” The post (seen below) received numerous comments from several users asking if it was real or fake, as well as over 4,200 likes.


HIS BRAIN? NO. HIS HEART BID N PRESIDENT joebiden.com/heartland APPROVED BY JDE BIDEN, PAD FOR BY BODEN FOR PRESIDENT

The photo used in the image was taken by Salwan Georges, a photographer for The Washington Post,[2] who snapped the image while Biden was at the Iowa State Fair on August 8th, 2019. In an article discussing the fake ad from April 23rd, 2020, The Verge[9] cited the incorrect source of the original meme, despite Brad Troemel confirming he was the creator.

Spread

After the initial post, another Instagram[3] user, huffdaddy76, reposted it to his feed on April 22nd, 2020, with the caption, “Or his uh, uh, you know that uh, that thing. #creepy Joe.” The comments on the post were mostly negative about Biden, but others also asked if it was real or not. This post was liked nearly 1,000 times.

The trend then appeared on Twitter, where it quickly began picking up steam as users reposted it or photoshopped various elements, like glowing eyes, onto the photo. On April 22nd, 2020, Twitter[4] user RLewisReports can be seen tweeting the image, stating, “This campaign ad can't be real.” This tweet (seen below) received over 1,300 likes, 121 retweets and 52 comments.


Richard Lewis O @RLewisReports This campaign ad can't be real. HIS BRAIN? NO. HIS HEART BID N PRESIDENT joebiden.com/heartland APROVED BY DE BDEN PAD FOR BY BDENFOR PRESDENT

Shortly after this, Twitter began banning or suspending accounts for spreading the image, claiming that it “violated our rules against posting misleading information about voting.” One such example was tweeted by Twitter[5] user KristySwansonXO on April 23rd, 2020, following the ban of user iheartmindy after she tweeted the image. The tweet (shown below) includes the original post that got her banned, which received several replies from users who complained about the bans, claiming that the platform was biased or wrongfully suspending users.


@KristySwansonXO · 17h Mindy Robinson @iheartmindy was kicked off Twitter for a Kristy Swanson Read This! Biden meme 2 weeks before mail out ballots go out for her Republican congressional primary. It won't let her delete it, so it won't let her back on at all. #FreeMindy Q 194 23 2.3K O 4.5K Kristy Swanson @KristySwansonXO This was her tweet that got her kicked of. . 1d v Mindy Robinson for C... I can't even tell if this is satire or not. HIS BRAIN? NO. HIS HEART BID N PRESIDENT joebiden.com/heartland

In another tweet from Twitter[6] user shoe0nhead, also on April 23rd, 2020, she posted examples of the platform locking accounts for sharing the image on their feeds. The post (seen below) received over 11,000 likes, 567 retweets and 186 comments.


Below the above post, several other users began testing whether or not their accounts would actually be banned by reposting the fake ad, many of which were photoshopped. Twitter[7] user GabeTwoThousand replied stating that “If you deep fry it, you can beat the [algorithm].” His image (shown below) was liked 46 times and retweeted another 10 times.


HIS BRAIN? NO. HIS HEART BID N PRESIDENT joebiden.com/heartland KROED BY JE BOEN PAD FOR BY BEN FOR PRESIDENT

On Reddit, the image was also reposted to a few different subreddits in the following days. Redditor[8] _thisisforreddit posted a screenshot of the ad to the r/tumblr sub on April 23rd, 2020, that received over 4,500 upvotes and 105 comments before it was removed by moderators (seen below).


steve-jail HIS BRAIN? NO. HIS HEART BID N PRESIDENT Joebiden.com/heartland This is a real ad. reaperreaper what is going to fail first.

Brad Troemel's Response Video

Following the meme becoming a trend online that was discussed by numerous media outlets, Brad Troemel, the original creator of the fake ad, uploaded a video to his Instagram[10] account on April 25th, 2020, where he discussed the response. The video includes information on how he started the meme, who shared it, and also how he was creator, despite no one (except KYM, who he mentions) actually citing him as the original artist behind it. The video (shown below) has since received over 52,000 views.


View this post on Instagram

link in bio to support

A post shared by Brad Troemel (@bradtroemel) on


Various Examples


HIS BRAIN? NO. HIS VOTING RECORD? NO. HIS SEXUAL ASSULT RECORD? NO. NOT DONALD TRUMP? T GUESS BID N PRESIDENT joebiden.com/heartland APPROVED BY JOE BDEN, PAD FOR BY BDEN FOR PRESIDENT HIS BRAIN? NO. HIS HEART BID N PRESIDENT joebiden com/heartland HIS BRAIN? NO. HIS BID N PRESIDENT joebiden.com/heartland

HIS BRAIN? NO. HIS HEART BID N PRESIDENT joebiden.com/heartland APROVED BY OE BDEN, PAD FOR BY BDENFOR PRESIDENT HIS BRAIN? NO. HIS HEART BID N PRESIDENT joebiden.com/heartland HIS BRAIN?

Template


HIS BRAIN? NO. HIS HEART BID N PRESIDENT joebiden.com/heartland APPROVED BY JDE BIDEN, PAD FOR BY BODEN FOR PRESIDENT

Search Interest

External References

[1] Instagram – bradtroemel

[2] Washington Post – Salwan Georges

[3] Instagram – huffdaddy76

[4] Twitter – RLewisReports

[5] Twitter – KristySwansonXO

[6] Twitter – shoe0nhead

[7] Twitter – GabeTwoThousand

[8] Reddit – r/tumblr

[9] The Verge – Fake Biden Ad\

[10] Instagram – bradtroemel

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