Honest Slogans

Honest Slogans

Updated Jan 21, 2018 at 03:34PM EST by Brad.

Added Feb 20, 2014 at 03:18PM EST by Don.

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.


Honest Slogans is a single topic blog featuring company logos with satirical taglines conveying widely held stereotypes or unpleasant truths that are omitted in brand advertising.


On December 30th, 2011, graphic designer Clif Dickens launched the Honest Slogans[1] Tumblr blog, with the first post featuring the Pepsi logo and the slogan "Is Pepsi Okay?" (shown below)

peps is pepsi okay?

As explained in an interview with Dickens[2], he got the inspiration for the blog after going to a restaurant and ordering a Coke. The waitress said, "We don't have Coke. Is Pepsi okay?" After recalling how often he heard this statement in restaurants, he decided to start creating a collection of brands and what he really thought of them.


While parodies of corporate branding and advertisements have existed for decades through culture-jamming and postmodern art, especially street art, their association with honest consumer feedback began to develop more recently in early 2011, with Cracked's Honest Movie Posters compilation in March, followed by Swedish graphic designer Viktor Hertz' “Honest Logos”[3] series series in April (shown below).



Honest Slogans remained relatively unnoticed until October 14th, 2013, when Clif posted an Imgur link to the /r/funny[4] subreddit of his slogan for Hot Pockets along with a watermark accrediting his website (shown below). Within 24 hours, the post gained over 21,200 upvotes and 497 comments. On October 23rd, The Huffington Post[5] made Dickens a contributor to the site where he posted 26 examples of his Honest Slogans.

HOT POCKETS brand stuffed sandwiches every bite is a different temperature. HonestSlogans.com

Adweek[6] published an article on October 22nd featuring content from the Honest Slogans website. A week later, on October 29th, Business Insider[7] published an interview with Honest Slogans creator Clif Dickens. Dickens appeared on The Today Show Australia[8] on November 10th to discuss his site and the inspiration for the Honest Slogans project. The same day, Gizmodo[9] published an article featuring a sample of Honest Slogans. On November 11th, the design blog Abduzeedo[10] also posted an article sharing many of Clif's Honest Slogans. On January 28th, 2014, Redditor BieverLord submitted an Imgur compilation of images from the site to /r/funny,[11] gathering more than 37,900 upvotes and 1,900 comments in the first month. In the coming days, compilations of Honest Slogans images were posted on BuzzFeed[12] and College Humor.[13]

Notable Examples

We have a salad bar for some reason Swabs Cotton You use them in your ears even though we say not to. WebMD Convince yourself that you have a terminal illness. SM A MERCA aline iit NEED A C D FRISBEE NEERRPS BEN&JER Eat Away Your Feelings WAFFLE HOUSE (F It's 2am and you're drunk.

Search Interest

External References

Recent Videos 2 total

Recent Images 118 total

Top Comments

+ Add a Comment

Comments (29)

Display Comments

Add a Comment

Word Up! You must login or signup first!