Idol Challenge
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About
The Idol Challenge, also known as #IDOLCHALLENGE, is a hashtag and social game in which participants recreate the dance from the music video for the song "IDOL" by K-Pop group BTS.
Origin
On August 24th, 2018, Big Hit Entertainment uploaded the music video for the BTS song "IDOL", released off the band's compilation album LOVE YOURSELF 結 'Answer', to YouTube. Within 24 hours the video (shown below) garnered more than 45 million views.[3] and has accumulated more than 5.7 million likes and over 1.3 million comments.
The earliest available usage of the of the #IDOLCHALLENGE in reference to someone attempting the dance was posted that day by Twitter [2] user @sonia_oloo. The post (shown below) received more than 29,000 views, 2,000 retweets and 5,200 likes in four days.
This song is so fire 🔥❤️💜
— Sonia Atieno (@sonia_oloo) August 24, 2018BTS_twt</a> <a href="https://twitter.com/BigHitEnt?ref_src=twsrc%5Etfw">BigHitEntbts_bighit</a> <a href="https://twitter.com/NICKIMINAJ?ref_src=twsrc%5Etfw">NICKIMINAJ #idolchallenge #idol #BTSxNicki #Answerishere #AnswerIsComing pic.twitter.com/WnmvGhi6R7
Spread
Fans of BTS continued to post variations of themselves attempting the dance on Twitter and Tik Tok over the next few days.
On August 27, BTS's official Twitter [1] account shared a video from the lip sync app Tik Tok of BTS member J-Hope dancing to the song in Malta, tweeting "#HopeOnTheStreet in malta 얼쑤~ #URSOO #IDOL #IDOLCHALLENGE". Within 48 hours, the video (shown below) received more than 3.8 million views, one million likes and 500,000 retweets.
#HopeOnTheStreet in malta 얼쑤~#URSOO #IDOL #IDOLCHALLENGE pic.twitter.com/E9xRRuwDi5
— 방탄소년단 (@BTS_twt) August 27, 2018
Idol Remix Music Video
On September 6, Big Hit Entertainment uploaded the music video for a remix of the song "IDOL" featuring American rapper Nicki MInaj. Near the end of the video, fan videos showcasing people participating in the IDOL Challenge are shown.
