Idol Challenge

About

The Idol Challenge, also known as #IDOLCHALLENGE, is a hashtag and social game in which participants recreate the dance from the music video for the song "IDOL" by K-Pop group BTS.

Origin

On August 24th, 2018, Big Hit Entertainment uploaded the music video for the BTS song "IDOL", released off the band's compilation album LOVE YOURSELF 結 'Answer', to YouTube. Within 24 hours the video (shown below) garnered more than 45 million views.^[3] and has accumulated more than 5.7 million likes and over 1.3 million comments.

The earliest available usage of the of the #IDOLCHALLENGE in reference to someone attempting the dance was posted that day by Twitter ^[2] user @sonia_oloo. The post (shown below) received more than 29,000 views, 2,000 retweets and 5,200 likes in four days.

Spread

Fans of BTS continued to post variations of themselves attempting the dance on Twitter and Tik Tok over the next few days.

On August 27, BTS's official Twitter ^[1] account shared a video from the lip sync app Tik Tok of BTS member J-Hope dancing to the song in Malta, tweeting "#HopeOnTheStreet in malta 얼쑤~ #URSOO #IDOL #IDOLCHALLENGE". Within 48 hours, the video (shown below) received more than 3.8 million views, one million likes and 500,000 retweets.

Idol Remix Music Video

On September 6, Big Hit Entertainment uploaded the music video for a remix of the song "IDOL" featuring American rapper Nicki MInaj. Near the end of the video, fan videos showcasing people participating in the IDOL Challenge are shown.

Various Examples

Search Interest

External References