Magic Shop

Magic Shop

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Updated Feb 27, 2019 at 12:12PM EST by 3kole5.

Added Feb 15, 2019 at 03:05PM EST by Matt.

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"Magic Shop" is a song by K-Pop group BTS. In February 2019, a video of group member Jimin singing the song through a visual effect filter that made turned his facial features stark white went viral and inspired a series of reactions, jokes and memes.


On May 18th, 2018, BTS released the album LOVE YOURSELF 轉 'Tear', which featured the song in its tracklist.[1] The song takes its name from the James Doty book Into the Magic Shop: A Neurosurgeon's Quest to Discover the Mysteries of the Brain and the Secrets of the Heart and is described as a song dedicated to fans of the band.
The following year, on February 13th, 2019, group member Jimin tweeted [2] a video of himself singing the album track "Magic Shop" while using a facial effect on the South Korean app Snow, which is similar to Snapchat. In the video, he sings the song through a facial filter that turns his skin and facial features stark white, blurring the rest of his body. the post received more than 450,000 retweets, 1.2 million likes and 3.7 million views in two days (shown below).


Following the post, "Jimin" became a trending term on Twitter in Korea with more than 599,000 tweets.[8]

That day, fans of the group reacted the video, speculating why Jimin might make the video. Twitter[3] user @hobimas tweeted, "SOMEONE COLLECT JIMIN QUICK HES BORED" (shown below, left). Twitter[4] user @seoktiny tweeted, "AND JIMIN SAID LET THERE BE A NEW VERSION OF MAGIC SHOP JDJDJS" (shown below, center). Twitter[5] user @magicsioso tweeted, "JIMIN I BACKED OFF MY PHONE SO QUIVK OML" (shown below, right).

Several media outlets reported on the video, including Elite Daily,[6] Teen Vogue[7] and more.

SOMEONE COLLECT JIMIN QUICK HES BORED 용 λ°©νƒ„μ†Œλ…„λ‹¨ 8:53 AM-13 Feb 2019 AND JIMIN SAID LET THERE BE A NEW VERSION OF MAGIC SHOP JDJDJS λ°©νƒ„μ†Œλ…„λ‹¨ 9:01 AM-13 Feb 2019 JIMIN I BACKED OFF MY PHONE SO QUIVK OML λ°©νƒ„μ†Œλ…„λ‹¨Ξ¦ @BTStwt - #JIMIN 0:16 10:17 AM- 13 Feb 2019

Various Examples

i hate this i hate it delete this now jimin λ°©νƒ„μ†Œλ…„λ‹¨ Ξ¦ @BTStwt - #JIMIN 0:16 12:12 PM-15 Feb 2019 Jiminssshiii λ°©νƒ„μ†Œλ…„λ‹¨Π€ @BTS, twt #JIMIN 0:16 5:18 PM - 13 Feb 2019 OMAYGAWD WHAT THE F--- IS THIS? IDK IF ITS CUTE OR WHAT AHWIJANANA λ°©νƒ„μ†Œλ…„λ‹¨ @BTS twi #JIMIN 0:16 3:45 AM 14 Feb 2019
Jimin...are u ok sweet tea? λ°©νƒ„μ†Œλ…„λ‹¨Ξ¦@BTS twt #JIMIN 0:16 10:39 PM-13 Feb 2019 @BTS_twt λ°©νƒ„μ†Œλ…„λ‹¨ Ξ¦ @BTS.twt #JIMIN 0:16 3:28 AM-14 Feb 2019 so show me, i'll show you- λ°©νƒ„μ†Œλ…„λ‹¨ Ξ¦ @BTS.twt #JIMIN 0:16 10:59 AM - 15 Feb 2019

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