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Updated Oct 18, 2020 at 07:42AM EDT by ohmyjosh.

Added Mar 28, 2019 at 11:12AM EDT by Matt.

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The Persona Challenge, also known by its hashtag #PersonaChallenge, is a social game in which participants share an old photograph of themselves and a recent one, highlighting their changes, similar to the Glo Up and the 10 Year Challenge. The challenge was inspired by a music video for the song "Persona" by the K-pop music group BTS.


On March 27th, 2019, BTS released a trailer for the EP Map of the Soul: Persona. The song features BTS member RM rapping about growing up and adolescence. Within 24 hours, the post received more than 10 million views (shown below).

That day, Twitter[4] user @natskashi retweeted a post showing RM in 2013 and 2019. They captioned the retweet "persona challenge post your 2013 vs 2019 self." The post received more than 270 retweets and 1,300 likes in 24 hours (shown below).

persona challenge post your 2013 vs 2019 self chlo ◆'s una @seokfairie 2013 Show this thread 2019 11:41 AM-27 Mar 2019


That day, fans of the group began posting two side-by-side selfies on Twitter. The posts featured photographs of the participant from the past and present, comparing their looks. The posts were cataloged using the hashtag.

Several media outlets covered the challenge, including Teen Vogue,[1] Elite Daily[2] and more. That day, Twitter[3] published a Moments page about the hashtag and social media posts.

2015-2019 i used to HATE my hair bc of european beauty standards. i used straighten my hair all the time bc i thought my natural hair was ugly. now i never straighten my hair & say a big f--- you to anyone who has told me it looks better straight #PersonaChallenge 1:15 AM- 28 Mar 2019 Cheers to all the different people l've been since then. I'm happy to say this is the most comfortable I have ever been in my own skin. Thanks Joon! #PersonaChal lenge (My brother photobombed me sksksk) 1:31 AM-28 Mar 2019 Same little boy but just all grown up. #MAP-OF-THE-SOUL-PERSONA. #PersonaChallenge 9:57 PM-27 Mar 2019

Various Examples

l cried when I couldn't go to school during the Iraqi-American war before my family had to escape. I'd the privilege to pursue my dreams of education w/ many US Dept of State merit programs in Korea. I graduated a year ago. #PersonaChallenge 2005 2018 9:51 PM- 27 Mar 2019 2014- I was pregnant & excited to be a mom l didn't know then that this was a miracle pregnancy. 2019- After 2+ years of infertility treatments, IVF, & a crushing pregnancy loss, I am seeing light at the end of the tunnel. I found @BTS_twt when I needed them. #PersonaChallenge 11:17 PM- 27 Mar 2019 The joyful and fun-loving chick from 2002 disappeared after losing my Mom tragically. I fought, but couldn't find my way and things were dark for a long while. Then @BTStwt came into my life and made me whole once more. Today, ARMYHubs and I are grateful! #PersonaChallenge 11:16 PM - 27 Mar 2019
This was me 2 years ago. I was in and out of the hospital due to my illness. But this is me today, living and enjoying life with @BTS_twt. Thank you @BTS_twt for coming to my life the moment I needed strength and comfort the most. #PersonaChallenge 10:17 PM- 27 Mar 2019 In 2011, I was broken after the end of a relationship in which I'd lost my sense of self. It took a lot of time & soul-searching, but today I am a more confident, joyful person. My faith, family, ARMY & @BTS_twt's music all played a pivotal role in that process #PersonaChallenge 9:07 PM-27 Mar 2019 2015- I was in the middle of a nervous breakdown and grieving the loss of a pregnancy in that pic. 2018 -With faith, family, and friends, I have sought help and had a rainbow baby since then! l am always working on loving myself...always. Thanks, @BTS_twt #PersonaChallenge 9:44 PM -27 Mar 2019

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