I'm Just Now Asking Myself Whether I Might Have Made An Error

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About

I'm Just Now Asking Myself Whether I Might Have Made An Error, aka I'm Just Now, Internally, Asking Myself, In Quite A Worried Way, Whether I Might Have Made An Error is a quote from British television presenter Nick Hewer while on The Great Celebrity Bake-off. After the quote was posted to TikTok by the Bake-off account, it began seeing use as a sound effect that was paired with scenarios where people were in unfortunate situations.

Origin

On March 13th, 2018, Nick Hewer appeared on The Great Celebrity Bake-off, a spinoff of The Great British Bake-off that sees celebrities competing for the Stand Up to Cancer charity.^[1] Hewer struggled on the show. During the Showstopper Challenge event, he accidentally used all his flour and said, "I'm just now, internally, asking myself in quite a worried way whether I might have made an error."

On September 26th, 2021, The Great British Bakeoff TikTok account posted the clip, gaining over 471,000 likes (shown below).

https://www.tiktok.com/embed/v2/7012214293898808581

Spread

By November 2nd, 2021, the sound saw use in over 22,000 TikTok videos. Oftentimes, people paired the sound over skits in which people find themselves in unfortunate situations. For example, on October 3rd, user @mooorganic posted a clip that gained over 810,000 likes (shown below, left). On October 5th, user sureblockholmes posted a clip that gained over 498,000 likes (shown below, right).