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IMAX "The Mummy" Trailer

IMAX "The Mummy" Trailer

Part of a series on The Mummy (1999). [View Related Entries]

Updated Dec 21, 2016 at 03:12PM EST by Adam.

Added Dec 21, 2016 at 11:36AM EST by Adam.

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About

The IMAX The Mummy Trailer refers to an incomplete version of the official preview clip for the 2017 action-adventure horror film The Mummy starring Tom Cruise that was accidentally uploaded to the IMAX's official YouTube channel in mid-December 2016. Upon its initial release on YouTube, the trailer quickly became a popular subject of online parodies and mockeries for its comedic value in the same vein as music videos without music remixes.

Origin

On December 13th, 2016, the IMAX YouTube channel uploaded a promotional trailer for the 2017 American action-adventure horror film The Mummy, not to be confused with the 1998 film with the same name, which featured a heavily spotty and poorly-edited audio track.



A week later, the trailer was eventually taken down from YouTube and replaced with the proper version by IMAX following its discovery of the missing audio track, though several duplicate versions of the initial upload quickly followed suit on Tumblr[1] and Twitter[2] (shown below), including YouTube personality Nick Robinson who brought further exposure to the botched trailer in a tweet posted on December 20th. His tweet has since been “withheld in response to a report from the copyright holder.”


IMAX accidentally uploaded the trailer for The Mummy with most of the sound effects missing and i am gonna die (via https://t.co/WM2KSLUl9F) pic.twitter.com/7bzODKAVMB . Nick Robinson (@Babylonian) December 20, 2016

Spread

After Nick Robinson's tweet, the trailer began spreading through Twitter as users ironically praised the goofy effects created by the poor audio. Many jokes revolved around Tom Cruise's isolated scream and the complete lack of audio that occurs when a flock of birds attacks a plane. Other users made edits to the trailer to include unfitting soundtracks or they edited other film clips to include audio from the IMAX Mummy trailer. The jokes and the edits were covered in a Twitter Moment[3] on the 21st, while Daily Dot,[4] Polygon,[5] The Verge,[6] Cheezburger,[7] and more covered the spread of the jokes.

Various Examples













Search Interest

External References

[1] Twitter – @Babylonian Deleted Tweet

[2] Youtube – FUNNY! The Mummy IMAX Trailer

[3] Twitter Moments – Someone published the wrong Mummy trailer and now it's a meme

[4] The Daily Dot – IMAX accidentally released 'The Mummy' trailer with the wrong audio, and it's unintentionally hilarious

[5] Polygon – Tom Cruise’s Mummy scream is a new meme based on a very old Hollywood gag

[6] The Verge – The messed-up Mummy trailer is mutating faster than Universal Pictures can keep up

[7] Cheezburger – 'The Mummy' Trailer With Incomplete Audio Is the Best New Meme You've Ever Seen

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