Influencer Olympics (Coachella)

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About

Influencer Olympics is an internet slang term and nickname for the Coachella music festival, specifically referring to the social media influencers who attend the event every year to flex their outfits on social media. The term became popularized in April 2019 after a tweet calling Coachella the "influencer olympics" went viral, becoming increasingly prevalent over the following years.

Origin

Sometime prior to April 12th, 2019, now-deleted Twitter^[1] user @CherieMadelein posted a tweet calling the Coachella music festival the "influencer olympics." On April 12th, 2019, Twitter^[2] user @JLFHx posted, "Someone called Coachella the influencer Olympics and I am fucking crying lmaoooooo," garnering over 90,000 likes in four years (shown below). She credits @CherieMadelein in the comments section.

Jules @JLFHX Someone called Coachella the influencer Olympics and I am f------ crying Imaooo000 9:27 PM Apr 12, 2019 .

Spread

Following the viral tweet, some influencers attending Coachella began referring to the festival as the "influencer olympics" in their posts from Coachella 2019, continuing to use the term over the following years (examples shown below, left and center). On April 17th, 2019, the highsnobiety Instagram^[3] page used the term in a post that gained over 34,000 likes in four years. On April 19th, 2022, Instagram^[4] user and reality show contestant francescafarago posted photos of herself at Coachella captioned, "Someone called coachella the influencer Olympics and I can’t unsee it😅," garnering over 110,000 likes in a year (shown below, right).

titantyra Apr 24, 2022 at 7:12 AM Day one #coachella Ⓒ someone called coachella the influencer olympics and they couldn't be more right setelah hectic- ness siapin outfits, atur jadwal, foto2, SEMUA WORTH IT PADA AKHIRNYA

AILIA goldenbarbie NAMIL Apr 20, 2019 at 2:09 PM "Someone said Coachella is the Influencer Olympics" - and I'm giving out the awards #Weekend 1

francescafarago Apr 19, 2022 at 3:37 PM Someone called coachella the influencer Olympics and I can't unsee it 132.7K 233

On April 15th, 2023, TikToker^[5]^[6] @skylar.alyshia started posting a series of videos documenting influencer outfits at Coachella 2023, using the term "influencer olympics" in each video, gaining hundreds of thousands to millions of views with each post over the weekend (notable examples shown below). On April 16th, Instagram^[7] user _theblessedone reposted the tweet about the influencer olympics, gaining over 50,000 likes in a day. On that day, HITC^[8] then published an article on the term.

@skylar.alyshia Replying to @Isabella @Madeleine White girly lmk how it feels to be in the running for gold AGAIN #influencerolympics #coachella #skylarsays #fashioninspo ♬ original sound – Skylar

@skylar.alyshia Im in luv with this look #influencerolympics #skylaralyshia #coachella #skylarsays ♬ original sound – Skylar

Various Examples

@skylar.alyshia And the gold medal goes too… #coachella ♬ Hey Lover – The Daughters Of Eve

@skylar.alyshia Im speechless! Both outfits are giving everything and the kitchen sink #coachella #influencerolympics #fashioninspo #skylaralyshia ♬ original sound – Skylar

@skylar.alyshia Its all in good fun yall don’t take the influencer olympics too seriously lol #fashioninspo #coachella #coachella2023 #influencerolympics #skylaralyshia ♬ original sound – Skylar

@skylar.alyshia I love this day 2 look! Lmk what yall think #fashioninspo #skylaralyshia #coachella #influencerolympics #skylarsays ♬ original sound – Skylar