About

José Luis is the name of a puppy or dog with squinted eyes (likely a golden retriever or labrador). The character was nicknamed José Luis following multiple Instagram memes in early 2023 that named him so and humorously compared him to his imagined rival Jotchua. José Luis was portrayed as a villain in image macro memes that used him as an exploitable.

Origin

It is currently unknown where the original image of José Luis was posted, however, the first discovered meme to use the image was posted by the Spanish-speaking Facebook^[1] page Cheems interpretando diferentes canciones XD on November 22nd, 2022. The meme had text overlay reading, "ya we dame mis lentes," which translates in English to, "ya we give me my glasses." Over the course of four months, the post received roughly 14,000 reactions and 133,000 shares (shown below).

Spread

On November 23rd, 2022, the Facebook^[2] page MEMES de Ciencias e Ingeniería posted an image of José Luis in a suit and tie with the caption, "Mentí, no aguanto trabajar bajo presión. Me quiero ir." Over the course of four months, the post gained roughly 3,500 reactions (shown below, left). A similar post was uploaded by Twitter^[3] user @DiloConPerritos on November 30th, who captioned the original meme, "Yo, cuando alguien se las da de chistoso y me quita las gafas." The tweet received roughly 45,500 likes in four months (shown below, right).

On December 29th, 2022, a picture of José Luis* was shared to the /r/jotchua^[4] subreddit by Redditor The_Inmost_Light who wrote, "Jotchua evil twin brother," and received 45 upvotes in three months.

Months later, on March 9th, 2023, Instagram^[5] user @idontreadtheory posted a Jotchua-like image macro of José Luis with a bottom caption reading his name. The post received roughly 1,600 likes in 15 days and is the first known to use the name José Luis for the dog image (shown below, left). Soon after, on March 10th, 2023, Instagram^[6] user @idontreadtheory posted a meme that compared José Luis and Jotchua, dubbing José Luis as "vertically privileged" and Jotchua as "horizontally blessed." Over the course of two weeks, the post received roughly 8,900 likes (shown below, right).

Going into March 2023, multiple meme creators on Instagram joined in on posting memes about José Luis and Jotchua. For instance, on March 21st, 2023, Instagram^[7] user @cheemsitz posted a José Luis meme, earning roughly 7,900 likes in three days (shown below).

Various Examples

Search Interest

Unavailable.

External References