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Keep Gambling and Pro-Gambling Memes refers to a series of ironic memes that advocate for gambling by stating that those who quit were just about to hit it big. Spawned by a 2013 satirical article, the format achieved viral presence with Whisper macros and tweets in 2022.

Origin

On June 6th, 2013, satirical news outlet The Onion published[1] an article titled "Study: 83% Of Gamblers Quit Right Before They Would Have Hit The Big One" (snippet shown below), with the subheadline reading, "A new study says a majority of gamblers walk away from the table right before becoming millionaires."

Study: 83% Of Gamblers Quit Right Before They Would Have Hit The Big One | Published June 6, 2013 15 to 7 25 to 1 AND MY $10-$500 A new study says a majority of gamblers walk away from the table right before becoming millionaires.

Prior to November 9th, 2014, an unknown user posted an image macro reading, "Proven fact: 90% of gambling addicts quit right before they would have hit it big!" On November 9th, Imgur[2] user FuckThisThingInParticular reposted the image, with the post gaining over 12,000 views in eight years (shown below).

PROVEN FACT: 90% OF GAMBLING ADDICTS QUIT Brock Sherwood@Ⓡ™ RIGHT BEFORE THEY WOULD HAVE HIT IT BIG!

Spread

On October 21st, 2022, Redditor[3] domdod posted a digging for diamonds meme in the /r/okbuddyretard subreddit, where it gained over 210 upvotes in one year. On November 7th, Twitter[4] user @ijustbluemyself reposted the meme, with the post gaining over 7,100 retweets and 90,400 likes in one year, with the image going more viral after that.

Person who stopped gambling Person who keeps on gambling Dury This meme brought to you by Casino Association of Las Vegas

In Spring 2022, the "90% of Gamblers Quit" macro resurfaced online, reposted by multiple users on Facebook, Instagram, iFunny and other websites. For example, on March 5th, 2022, Facebook[5] page The Casino Academy reposted the image, with the post gaining over 180 reactions and 30 shares.

In March 2022, memes ironically advocating for gambling by stating that those who quit were "about to hit it big" started going viral on social media. For example, on March 25th, Twitter[6] user @AlbertsStuff made a tweet that received over 530 retweets and 11,400 likes in ten months (shown below, left). On July 2nd, 2022, Instagram[7] page trashcanpaul posted a The Sopranos Whisper macro that received over 141,000 likes in six months and was widely circulated online (shown below, right). The post, based on the precursor 2014 meme, became a recaption trend called Fact: 90% of Gambling Addicts Quit Right Before They're About to Hit It Big going into 2023.

albert @AlbertsStuff keep gambling. borrow or steal money if you have to. you will make so much money 11:03 AM · Mar 25, 2022
Fact: 90% of gambling addicts quit right before they're about to hit it big

Ironic pro-gambling memes maintained similar levels of interest online through the second half of 2022.

Various Examples

John Hyslop @sloprules One bad chapter doesn't mean your story is over. Keep gambling. 7:34 AM Nov 15, 2022
John Hyslop @sloprules Your greatest gambling day hasn't even happened yet (probably). It could even be today. Keep gambling. 7:28 AM . Oct 4, 2022
mør @moristiko keep gambling. you will eventually win big and make it all back. you can get the max win. 6:59 PM Jul 30, 2022

u/avgust_mc KEEP GAMBLING
mør @moristiko this is what ur doing when u quit gambling 7:08 PM Jul 29, 2022 5 Dum
Sisyphus @OxSisyphus if you lost money you can always make it back dont lose the will to keep gambling 10:31 AM - May 11, 2022 :

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Gamblecore / Casino Irony

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Example of an early "keep gambling" meme, with a man with a pickaxe walking away from diamonds after being unable to complete the tunnel.

Keep Gambling

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Updated May 31, 2023 at 10:05AM EDT by Owen.

Added Jan 05, 2023 at 09:02AM EST by Philipp.

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About

Keep Gambling and Pro-Gambling Memes refers to a series of ironic memes that advocate for gambling by stating that those who quit were just about to hit it big. Spawned by a 2013 satirical article, the format achieved viral presence with Whisper macros and tweets in 2022.

Origin

On June 6th, 2013, satirical news outlet The Onion published[1] an article titled "Study: 83% Of Gamblers Quit Right Before They Would Have Hit The Big One" (snippet shown below), with the subheadline reading, "A new study says a majority of gamblers walk away from the table right before becoming millionaires."


Study: 83% Of Gamblers Quit Right Before They Would Have Hit The Big One | Published June 6, 2013 15 to 7 25 to 1 AND MY $10-$500 A new study says a majority of gamblers walk away from the table right before becoming millionaires.

Prior to November 9th, 2014, an unknown user posted an image macro reading, "Proven fact: 90% of gambling addicts quit right before they would have hit it big!" On November 9th, Imgur[2] user FuckThisThingInParticular reposted the image, with the post gaining over 12,000 views in eight years (shown below).


PROVEN FACT: 90% OF GAMBLING ADDICTS QUIT Brock Sherwood@Ⓡ™ RIGHT BEFORE THEY WOULD HAVE HIT IT BIG!

Spread

On October 21st, 2022, Redditor[3] domdod posted a digging for diamonds meme in the /r/okbuddyretard subreddit, where it gained over 210 upvotes in one year. On November 7th, Twitter[4] user @ijustbluemyself reposted the meme, with the post gaining over 7,100 retweets and 90,400 likes in one year, with the image going more viral after that.


Person who stopped gambling Person who keeps on gambling Dury This meme brought to you by Casino Association of Las Vegas

In Spring 2022, the "90% of Gamblers Quit" macro resurfaced online, reposted by multiple users on Facebook, Instagram, iFunny and other websites. For example, on March 5th, 2022, Facebook[5] page The Casino Academy reposted the image, with the post gaining over 180 reactions and 30 shares.

In March 2022, memes ironically advocating for gambling by stating that those who quit were "about to hit it big" started going viral on social media. For example, on March 25th, Twitter[6] user @AlbertsStuff made a tweet that received over 530 retweets and 11,400 likes in ten months (shown below, left). On July 2nd, 2022, Instagram[7] page trashcanpaul posted a The Sopranos Whisper macro that received over 141,000 likes in six months and was widely circulated online (shown below, right). The post, based on the precursor 2014 meme, became a recaption trend called Fact: 90% of Gambling Addicts Quit Right Before They're About to Hit It Big going into 2023.


albert @AlbertsStuff keep gambling. borrow or steal money if you have to. you will make so much money 11:03 AM · Mar 25, 2022 Fact: 90% of gambling addicts quit right before they're about to hit it big

Ironic pro-gambling memes maintained similar levels of interest online through the second half of 2022.

Various Examples


John Hyslop @sloprules One bad chapter doesn't mean your story is over. Keep gambling. 7:34 AM Nov 15, 2022 John Hyslop @sloprules Your greatest gambling day hasn't even happened yet (probably). It could even be today. Keep gambling. 7:28 AM . Oct 4, 2022 mør @moristiko keep gambling. you will eventually win big and make it all back. you can get the max win. 6:59 PM Jul 30, 2022
u/avgust_mc KEEP GAMBLING mør @moristiko this is what ur doing when u quit gambling 7:08 PM Jul 29, 2022 5 Dum Sisyphus @OxSisyphus if you lost money you can always make it back dont lose the will to keep gambling 10:31 AM - May 11, 2022 :

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