About

Gamblecore, also known as Casino Irony, refers to a genre of video memes that use low-quality footage and graphics related to online and real-life gambling in order to satirize gambling addiction, similar to the precursor Keep Gambling meme. Gamblecore videos appeared on TikTok in early 2023 building on aesthetics started by Hood Irony trends like Hood Lobotomy and Greenscreen Silhouette Hood Irony. The videos included ear-rape audio and alluded to winning lots of money, coins and jackpots. Ultimately, the satirization was similar to ironic Drunk Driving memes and mostly criticized the prevalence of gambling streaming on platforms like Twitch, labeling it as propaganda for the gambling and casino industries by emulating crudely made propaganda. The term notably uses a -core suffix, likely inspired by Corecore.

Origin

On February 25th, 2023, TikToker^[1] @khanassalla posted a moldy "hood irony" video that incorporated low-quality gambling visuals and sounds into one video. TikToker^[1] @khanassalla captioned the video, "no no no!!😳🤯 #omg #rich #hoodirony," and over the course of 10 days, it received roughly 477,600 plays and 86,500 likes (shown below). It is currently the first-known gamblecore-style video online.

On February 26th, 2023, TikToker^[2] @khanassalla posted a new video that used the hashtag #casinoirony in its caption. The video received roughly 213,700 plays and 38,900 likes in nine days (shown below). On February 27th, 2023, TikToker @umadimrichornahv2 posted a comment underneath the video that read, "YESSS I LOVE GAMBLECORE," earning roughly 3,300 likes in eight days. The comment is the first known to reference "gamblecore."

Spread

Going into March 2023, gamblecore videos became more prevalent on the platform. For instance, on February 28th, 2023, TikToker^[3] @nokia95015 posted a gamblecore video that used a clip from a gambling Twitch stream, earning roughly 151,400 plays and 34,200 likes in one week (shown below, left). On March 4th, 2023, TikToker^[4] @monoculusofficial posted a gamblecore video, earning roughly 175,700 plays and 37,500 likes in three days (shown below, right).

Related Memes

Silhouette Walking Hood Irony

Silhouette Walking Hood Irony, also known as Silhouette Irony, refers to a trend in which video creators add a greenscreen black silhouette walking, among other, animated silhouettes like a jogger and a baby, into their shitpost meme compilations akin to hood irony. The trend started on Instagram in 2020, mostly due to the Instagram page @chxallah. In 2022, the trend became more prevalent on Instagram, later spreading to TikTok in early 2023. The silhouette greenscreen videos primarily come from YouTuber Savvas Karampalasis and stock image website Shutterstock.

Pirate Irony / There Be Treasure

Pirate Irony, also known as Piratecore or There Be Treasure, refers to a series of videos on TikTok and elsewhere that use Hood Irony adjacent visuals to show chaotic scenes that are pirate-related, predominantly using free-to-download backgrounds and greenscreen silhouettes. The trend evolved from Casino Irony and other, niche, Corecore-related microtrends like Me Everytime After The Lobotomy which use low-quality and moldy shitposts. Many of the Pirate Irony videos used pirate talk sound effects, like a pirate saying, "There be treasure!" among others like "Arg" or doubloon noises.

Various Examples

Search Interest

Unavailable.

External References