About

LeBronto is a nickname given to Toronto, Canada by NBA fans as a reference to how well Cleveland Cavaliers player LeBron James plays against the Toronto Raptors.

Origin

At the end of the third quarter of Game 2 of the Cavaliers-Raptors Eastern Conference Semifinals series, the Cavaliers had an eleven point lead thanks in part to a strong performance from James. ESPN announcer Mike Jones went to commercial by saying "We'll be back to LeBronto after this." A post on /r/nba featuring the clip gained over 16,000 points.^[5]

Spread

After the phrase was uttered, memes about the word began spreading among NBA fans on Reddit and Twitter. Twitter user @MythAddict^[1] photoshopped Toronto's sign to read "LeBronto," gaining over 510 retweets and 810 likes (shown below, left). Bleacher Report^[2] tweeted the word pictures of Drake, a noted Toronto citizen and Raptors fan, gaining over 2,000 retweets and 10,000 likes (shown below, right).

Popular posts on Reddit referencing the meme include a post on /r/clevelandcavs^[3] that gained over 830 points (shown below, left). Another post in the subreddit which edited the city's road sign to read LeBronto gained 270 points^[4] (shown below, right).

The jokes about the phrase were covered by Twitter Moments,^[6] blogTO,^[7] and The Score.^[8]

Various Examples

Search Interest

External References