"Lil Boo Thang" by Paul Russel
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About
"Lil Boo Thang" is a funk-pop song by artist Paul Russell. Since releasing a snippet of the unreleased track on TikTok in late June 2023, the sound went viral on the platform, with several commenters clamoring for it to be released in an official capacity and using it in a wide array of videos in the following weeks.
Origin
On June 28th, 2023, musician Paul Russell uploaded a clip of an unreleased song called "Lil Boo Thang" to TikTok. The clip gained over 548,000 likes and 3.4 million views in three weeks (shown below). The song features a sample of "Best of My Love" by The Emotions.[2]
@paulrussellmusic 🔥 or 🗑️? Somebody give me another instrumental from rhe 70s to hop on #music #soul ♬ LIL BOO THANG unreleased but im working on it – Paul Russell
Spread
Over the following several weeks, the song went viral on the app, seeing use in over 14,000 videos as of July 19th, 2023. While some videos included dancing, the song was used to soundtrack a wide variety of content.
For example, on July 16th, 2023, the TikTok account klk.interiors posted a video about interior decorating set to the song, gaining over 540,000 likes in three days (shown below, left). On July 11th, user @bunnydayoff posted a video of a rabbit dancing to the song, gaining over 141,000 likes in one week (shown below, right).
@klk.interiors The best decision we made in this room was probably the simplest. The @IKEAUK KOMPLEMENT Pull-out tray 🙌🏻 •It’s the perfect height for the wash basket to sit on and still be able to open the appliance doors. •No bending to load the washer and dryer •Makes it easy to sort washing and transfer to the dryer •Use it to fold the washing on #ikeahack #ikeahome #ikeahack #ıkea #ikeapax #ikeaideas #ikeaatmine #ikeadecor #ikeahackers #utilityroom #utilityroomdecor #utilityroomideas ♬ LIL BOO THANG unreleased but im working on it – Paul Russell
@bunnydayoff Guys…breakfast is important don’t skip🤓 #r#rabbitsofinstagramn#netherlanddwarfbunnyc#californiab#bunnydayoffp#pets#skincarea#animalsa#animaloversp#photographyl#losangelesm#milanfashionweekr#rabbitsr#rabbitloversc#celebritym#metgalac#cutem#minimalismb#bunniesofinstagramb#bunnylovec#cosmeticsb#bunnyrabbitm#miamim#minimalism #newyork ♬ LIL BOO THANG unreleased but im working on it – Paul Russell
The snippet also generated significant excitement for a full release. On Russell's original video, the fast-food chain Sonic commented that it wanted to assist Russell in helping the song go viral.[1] Russell also posted follow-up videos responding to people clamoring for a full release.
On July 3rd, 2023, he responded to a commenter asking for the song to be released with a video that gained over 1.3 million views in two weeks (shown below, left). On July 10th, he then posted a humorous skit about how the mass of fans demanding a full release of the track made him "fear for his life," gaining over 40,000 likes in one week (shown below, right).
@paulrussellmusic ♬ LIL BOO THANG unreleased but im working on it – Paul Russell
@paulrussellmusic They told me to stall while they finish getting the paperwork signed, so here I am exposing my lack of coordination smh. Yall better learn this dance!! DC @MADISON ♬ LIL BOO THANG unreleased but im working on it – Paul Russell
Various Examples
@anastowell Ooo gurl why does your face match your shorts
♬ LIL BOO THANG unreleased but im working on it – Paul Russell
@paulrussellmusic ♬ LIL BOO THANG unreleased but im working on it – Paul Russell
@keatonwolfdesign I feel puzzle season coming!! Puzzle Coffee Table #puzzle #puzzlecoffeetable #puzzles #puzzletok ♬ LIL BOO THANG unreleased but im working on it – Paul Russell
@juliedeandrade The very famous and popular white overall that Syd wore in the first episode of season 2 is from @carhartt ! And it’s available on Amazon! . . #thebear#thebearfxhulu #seriesoutfit #seriesrecommendation #thebearsydney #fashiontiktok #fyp#thebearfx #carhartt ♬ LIL BOO THANG unreleased but im working on it – Paul Russell
Search Interest
Unavailable.
External References
[1] TikTok – paulrussellmusic
[2] YouTube – Best Of My Love
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