Look at This! I'm Rich!
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About
"Look At This! I'm Rich" Is a memorable quote uttered by the character Hoxton in the trailer for the "Hoxton Breakout" add-on for the 2013 first-person shooter game Payday 2, which inspired the creation of many photoshopped images and gifs featuring the video game character. On Tumblr, the trailer is often referenced under the tag "#freehoxton."[6]
Orign
On October 19th, 2014, Overkill Software released the trailer for the "Hoxton Breakout"[2] add-on for Payday 2 (shown below). In the trailer, tha character Hoxton exclaims "Look at this! I'm rich!" during a heist scene (shown below).
Spread
The same day, Redditor Wono65 submitted a post about the trailer to the /r/paydaytheheist[3] subreddit. On October 20th, 2014, the quote was added to the Payday 2 page on TV Tropes.[1] On the Payday 2 Steam forums,[4] users began posting GIFs and photoshopped images of Hoxton (shown below, left) using an exploitable template (shown below, right).
On November 11th, Tumblr[5] user welcometobadwolfbay highlighted several animated GIFs from the trailer along with the "I'm rich" quote.
Search Interest
External References
[2] Payday – Hoxton Breakout
[3] Reddit – I really really like the Free Hoxton trailer
[5] Tumblr – welcometobadwolfbay
[6] Tumblr – #freehoxton
Top Comments
DeadGentleman
Apr 03, 2015 at 12:19PM EDT
MattTheLazy
Apr 03, 2015 at 01:49PM EDT